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Spotlight on Women Creatives: Helen James, Executive CD - Retail, Clemenger BBDO Melbourne

Trends and Insight 115 Add to collection

As part of a daily series Campaign Brief and LBB shine the spotlight on the top female executive creative directors and creative directors in Australia...

Spotlight on Women Creatives: Helen James, Executive CD - Retail, Clemenger BBDO Melbourne
Helen James is executive creative director - retail at Clemenger BBDO Melbourne. 
With over 20 years of advertising experience in both the UK and Australia, Helen has worked across a multitude of accounts.

Having developed a passion for retail, Helen chose to specialise in this field and in 2002 joined BMF advertising. She subsequently built up a retail department strengthening the offer of brands such as ALDI, P&O, Ella Baché, Budget Eyewear, MLA and OPSM. Her work has been recognised through a number of Australian awards including ADMA and the Australian Catalogue Awards.

In early 2011, Helen became a founder of Rhubarb&Custard, a specialist retail and digital advertising agency focused on future-proofing retail brands. Their clients include Big W, Rebel, Amart Sports, Tourism NSW, Inland Tourism, The Cheesecake Shop, Spartan, Barefoot Inc. and Laubman & Pank optometrists.

Her passion is inspiring retail ideas using emerging technologies, creating retail environments and in-store brand experiences, but most of all she just loves to start a conversation.

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Campaign Brief, Fri, 11 May 2018 03:21:14 GMT