Helen James is executive creative director - retail at Clemenger BBDO Melbourne.
With over 20 years of advertising experience in both the UK and Australia, Helen has worked across a multitude of accounts.
developed a passion for retail, Helen chose to specialise in this field
and in 2002 joined BMF advertising. She subsequently built up a retail
department strengthening the offer of brands such as ALDI, P&O, Ella
Baché, Budget Eyewear, MLA and OPSM. Her work has been recognised
through a number of Australian awards including ADMA and the Australian
early 2011, Helen became a founder of Rhubarb&Custard, a specialist
retail and digital advertising agency focused on future-proofing retail
brands. Their clients include Big W, Rebel, Amart Sports, Tourism NSW,
Inland Tourism, The Cheesecake Shop, Spartan, Barefoot Inc. and Laubman
& Pank optometrists.
passion is inspiring retail ideas using emerging technologies, creating
retail environments and in-store brand experiences, but most of all she
just loves to start a conversation.