Gemma Hunter is Global Executive Creative Director and Head of MediaCom Beyond Advertising Australia, based in Melbourne.
is an award-winning, internationally recognised content specialist.
With more than 20 years' in media and advertising, she has spent the
last seven with MediaCom. Her remit spans oversight of content strategy,
creative, production, distribution, PR, brand and marketing.
expertise has seen her hold and excel in the highest level creative and
executive roles, across major agencies, in major markets including
global, pan-Europe, Japan, Korea, Australia and the Asia Pacific.
is associated with a who's who of the world's biggest and best known
brands, evidence of her extraordinary category expertise. She has
applied her skills and insights to clients spanning tech and auto
through FMCG, alcohol, entertainment, fashion and travel. She also has
deep experience in the government and not-for-profit sectors.
imprimatur can be found on everything from brand-funded prime-time TV
series, to international events, agency PR to bespoke content across
every channel. Her talents include identifying, leading and developing
award-winning, high performance teams.
In a career with many standout achievements, just a few of Gemma's include:
• winning the first ever Cannes Lion for Brand Entertainment for the GT Academy (Playstation & Nissan, 2008)
Air Rescue, the first ever brand-funder TV series in peak on a
free-to-air channel (Westpac, 2013 to date). Winner at The One Show,
MFAs, FOMA, FOMG, Spikes
• creating There is something I have to tell you,
a short form content series dealing with stigma and testing around HIV
(Year? Qld Govt.) This was subsequently adopted by the Global HIV comms
• winning BEfest's Content Marketing Agency of the Year in 2014.
Gemma is a Marketing Academy Australia scholar & future leader and a member of the Australian Marketing Institute.