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Spotlight on Women Creatives: Anna Karena, Chief Creative Officer, CX Lavender, Sydney

Trends and Insight 156 Add to collection

As part of a daily series Campaign Brief and LBB shine the spotlight on the top female executive creative directors and creative directors in Australia...

Spotlight on Women Creatives: Anna Karena, Chief Creative Officer, CX Lavender, Sydney

Anna Karena is chief creative officer of CX Lavender, Sydney.

A highly awarded and globally experienced creative leader, Karena recently returned to CX agency Lavender following three years at Wunderman as ECD.

Prior to that Anna spent a decade at Lavender, first as head of copy, then as creative director. She started her career in 1997 with a five year copywriter gig at DDB Rapp Coillins.

Says Karena: "I'm honoured and excited to lead the CX Lavender creative and design teams. The commitment of everyone in this company to the customer and its clients, is extraordinary and it is what makes this organisation very special.

Anna-Karena-experience.jpg"The most creative businesses in the world are no longer agencies - and creativity is no longer something that can exist in just one department. This role is to draw everyone with all their diverse talents - clients included - into the CX Lavender creative-solving formula.

"Ideas are not things that live in the ether, they're inside people. And the way they ignite, is when different kinds of people - who are cognitively diverse - collaborate."

For the full up-to-date list of all ad agency creatives and producers and production companies in Australia and New Zealand go to Portfolio & Reel

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Campaign Brief, Wed, 18 Apr 2018 03:59:11 GMT