Today Spotify is proud to launch EQUAL - Spotify’s new global commitment dedicated to fostering equity for women in audio and celebrating their contributions. Spotify EQUAL will shine a spotlight on women artists and women podcast creators locally, regionally, and internationally through global partnerships, activations, new content experiences, and on and off platform support. To hear more, check out this video manifesto.
The full EQUAL campaign includes:
The EQUAL Hub is a dedicated space on-platform to highlight women creators and allow fans to seamlessly stream their music and podcasts. It will extend beyond the month of March and is programmed globally.
Over 200 of our top Spotify playlists like Today’s Top Hits, Viva Latino and Modus Mio will feature women on all of their playlist covers to celebrate and amplify awareness on platform and ensure that even more fans have the opportunity to listen.
Some of our non-profit partners, including Girls Make Beats, She’s The Music, Sound Girls, GLAAD, Color of Change, Women in Music and Women’s Audio Mission will create unique Spotify playlists highlighting artists who are leading and shaping the future of music.
In addition to EQUAL, Spotify are also honouring International Women’s Day here in the UK and Ireland with all new women-powered playlist collections and takeovers. Spotify’s most popular playlists including Hot Hits UK, Who We Be, Massive Dance Hits, Altar, The Indie List, The Rock List, and much more will feature women artists only for the duration of International Women’s Day. New playlist collections will also be spotlighted on the Spotify homepage throughout Women’s History Month including ‘Celebrating IWD 2021’, a selection of flagship playlists honouring women’s voices; ‘Celebrating British Women’, a round-up of playlists and albums from iconic British women such as Adele and Amy Winehouse; and Game Changers in Music, a fresh collection of emerging British & Irish women talent.
As the world’s most popular audio streaming subscription service, Spotify takes its responsibility of highlighting and amplifying women voices seriously by curating top audio destinations for women artists with global playlists like Women of Electronic, Women of K-Pop, Women of Rock, and Galdem to name a few. And also women-led podcasts like Where Should We Begin with Esther Perel, Science Vs, and Supernatural with Ashley Flowers.
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Categories: Media and Entertainment, Streaming Serviceslbbonline.com, Mon, 08 Mar 2021 16:26:47 GMT