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Spotify Launches Global, Always-on Commitment Dedicated to Women Creators

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EQUAL is a dedicated space on-platform to highlight women creators

Spotify Launches Global, Always-on Commitment Dedicated to Women Creators

Today Spotify is proud to launch EQUAL - Spotify’s new global commitment dedicated to fostering equity for women in audio and celebrating their contributions. Spotify EQUAL will shine a spotlight on women artists and women podcast creators locally, regionally, and internationally through global partnerships, activations, new content experiences, and on and off platform support. To hear more, check out this video manifesto.

The full EQUAL campaign includes: 

  • Celebrating women creators around the world, with the launch of EQUAL Hub, takeovers of flagship Spotify playlists and partner playlists.

The EQUAL Hub is a dedicated space on-platform to highlight women creators and allow fans to seamlessly stream their music and podcasts. It will extend beyond the month of March and is programmed globally. 


Over 200 of our top Spotify playlists like Today’s Top Hits, Viva Latino and Modus Mio will feature women on all of their playlist covers to celebrate and amplify awareness on platform and ensure that even more fans have the opportunity to listen.

Some of our non-profit partners, including Girls Make Beats, She’s The Music, Sound Girls, GLAAD, Color of Change, Women in Music and Women’s Audio Mission will create unique Spotify playlists highlighting artists who are leading and shaping the future of music.

  • Amplifying stories from women with WOMN, a new music + talk show with episodes released throughout the day on March 8. A diverse group of women creators, influencers and cultural figures will discuss women-centred content and share their personal reflections on music that inspired them. Encouraging others to listen to more women too. The dynamic voices include Tokimonsta, Jenny Lorenzo, Spotify’s Dope Labs hosts, Titi Shodiya and Zakiya Whately, Celeste, Jazzmyne Robbins, and more.

  • Supporting women voices with our new invite-only EQUAL Board. Made up of 15 organisations from around the world, Spotify’s EQUAL Board will provide each organisation a one-time grant and work together on tangible ways to make the audio industry more equitable for women creators.

  • Engaging fans by encouraging them to ‘Flex Their Power to Listen’ and to play more women, no matter the day.  With data driven social videos, highlighting the breath of content on Spotify created by women. And also with social share cards, empowering fans to share their own personal recommendations of women creators.

  • Extending our commitment to women creators beyond March. In April, Spotify is launching the EQUAL music program, fostering equity for women, in 50 countries from Japan to Argentina and from Malaysia to the UK. We’ll also continue to build on the success of programs like Sound Up and EQL that provide new opportunities for women creators in audio. 


In addition to EQUAL, Spotify are also honouring International Women’s Day here in the UK and Ireland with all new women-powered playlist collections and takeovers. Spotify’s most popular playlists including Hot Hits UK, Who We Be, Massive Dance Hits, Altar, The Indie List, The Rock List, and much more will feature women artists only for the duration of International Women’s Day. New playlist collections will also be spotlighted on the Spotify homepage throughout Women’s History Month including ‘Celebrating IWD 2021’, a selection of flagship playlists honouring women’s voices; ‘Celebrating British Women’, a round-up of playlists and albums from iconic British women such as Adele and Amy Winehouse; and Game Changers in Music, a fresh collection of emerging British & Irish women talent. 

As the world’s most popular audio streaming subscription service, Spotify takes its responsibility of highlighting and amplifying women voices seriously by curating top audio destinations for women artists with global playlists like Women of Electronic, Women of K-Pop, Women of Rock, and Galdem to name a few. And also women-led podcasts like Where Should We Begin with Esther Perel, Science Vs, and Supernatural with Ashley Flowers

 

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Categories: Media and Entertainment, Streaming Services

lbbonline.com, Mon, 08 Mar 2021 16:26:47 GMT