Wunderman Thompson South Asia
Fri, 26 Jun 2020 15:12:49 GMT
What started out as a resemblance, ended up leading to a change of logo and a curated playlist. Don’t know what Wunderman Thompson India are talking about? Here’s what happened.
Spotify India’s attention was drawn on Twitter to the uncanny resemblance of Britannia’s Good Day Cashew Biscuits to their brand logo. Known for their quick and witty engagement across socials, the brand didn’t waste any time in acknowledging the resemblance and reacting sportingly. They not only changed their logo for the day and their bio talking about the resemblance but linked a curated playlist aptly titled ‘Chai & Acoustic’, just the way most Indians would enjoy their Britannia Good Day Cashew Biscuits.
Britannia too in response tweeted with a creative design by Wunderman Thompson India, thanking Spotify for putting them in the Spotlight’!
This heartfelt warmth and comradery between both brands went viral across Twitter, and sweetened the day for followers!view more - Creative
Categories: Media and Entertainment, Social Media PlatformsWunderman Thompson South Asia, Fri, 26 Jun 2020 15:12:49 GMT