Hobby home page
IPA Banner Open Doors
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Spotify India Parodies Annoying Ads in Clever Campaign for Premium Service

Creative 3.4k Add to collection

The light-hearted spots from Leo Burnett India aim to encourage users to go Premium with ‘no ads’

Spotify India Parodies Annoying Ads in Clever Campaign for Premium Service
Leo Burnett India’s latest campaign for Spotify featuring the much-loved artist Nucleya, aka Udyan Sagar, encourages users to go Premium on the platform. Launched earlier this week, the ads highlight how to avoid ‘ads ki chik chik’ on Spotify.

India is a value-conscious market, and the willingness to pay for music is negligible despite benefits such as ad free music, high quality sound, and unlimited offline listening. Keeping this in mind, the campaign makes a case for the paid service offering - Spotify Premium - by focusing on an obvious pain point that interrupts a great music experience - ad breaks.

Partnering with powerhouse artist Nucleya, the film takes on advertising clichés to a catchy tune. The campaign is a light-hearted anti-anthem for ads breaks, taking on category stereotypes such as exaggerated product shots, words, and imagery that advertising is still actively using, but the audiences are done and over with.

Speaking about the campaign, Vikram Pandey (Spiky)m national creative director, Leo Burnett India, said: “We had a blast coming up with advertising clichés and typical executions that we have been seeing for decades. Collaborating with Nucleya and jamming with him over video calls was the highlight of this Spotify campaign. He is absolutely brilliant and so humble. I am sure the audiences will enjoy watching it as much as we did creating it. One of the team members had this idea of planting Easter eggs for Nucleya fans, by using titles of his tracks at various places. This worked wonderfully on social media.”

The campaign has been released on digital platforms.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Media and Entertainment, Streaming Services

Leo Burnett Worldwide, Thu, 24 Sep 2020 08:30:16 GMT