Spotify Celebrates International Women’s Day with EQUAL Artists & Activists

At Spotify, the team are committed to celebrating and amplifying women’s voices through its EQUAL program - a space dedicated to highlighting women creators all year round.

To continue spotlighting women creators, today (March 6th), Spotify is launching a global campaign to celebrate International Women’s Day. Through the campaign Spotify will:

• Leverage Spotify’s EQUAL hub by inviting artists including Alicia Keys, Janelle Monáe, Pitty, The Blessed Madonna and more to take over an EQUAL playlist where they’ll create Playlist clips sharing inspiring stories from around the world, through music. 
• Work with activists including Tarana Burke (Founder of Me Too), Shar Jossell (award-winning journalist) and Favianna Rodriguez (Artist, Organiser and Social Justice Advocate) to tell 'Behind the Movement' stories on social media. 
• Partner with UN Women and Calling All Crows in an effort to continue to champion gender equality.

And, amplify the voices of women through its social media handles, on-platform marketing, OOH and more. 

Bel Aztiria, global lead of social equity music programs at Spotify explains, “Music has always been on the forefront of social change and when we launched our EQUAL program, we committed to support gender equality year-round. So, for International Women’s Day, we’re reflecting on the progress made, amplifying and supporting the voices of women creators and celebrating the acts of courage and determination of women across the globe who have played an extraordinary role in uplifting their voices.”

For the first time, Spotify will also be launching EQUAL in Ukraine spotlighting singer, songwriter and 2016 Eurovision Song Contest winner, Jamala. The expansion of EQUAL to Ukraine comes after recent launches in Hungary and Romania. 

To date, Spotify has added more than 5,000 women artists to EQUAL playlists and supported over 700 ambassadors in their home countries and beyond. These artists received nearly half a billion editorial streams within their first month of joining the program. And they’ve also been added to more than 4,000 Spotify playlists.