Spot the Pink Flags in This Social Media Campaign for Psychological Thriller Zebra Girl

Anyone who’s had experience on the plethora of dating apps is well-versed in spotting red flags to weed out the ones that are a no match. This social media campaign plays on this insight and combines some of the core themes in the film Zebra Girl, now online and in UK cinemas.

Zebra Girl is a psychological thriller with a bold streak of pitch-black humour based on the one-woman-play 'Catherine and Anita'. In the film, Catherine’s seemingly perfect rural life is turned upside down after she discovers her husband is hiding a dark secret that leads her to the unthinkable. Murder. Throughout the film, there is a ‘pink’ thread, from the main character’s wardrobe to key items in her journey.

Based on people’s dating app experiences as well as popular social media accounts that share the wildest, most curious and striking conversations that people have across these apps, MediaMonks created the social-first campaign 'Pink Flags'. The campaign includes screenshots of manufactured conversations to tap into the screenshot culture, and plays heavily on shareable meme content. Via Facebook, viewers can chat with Catherine and are challenged to spot pink flags. The campaign is amplified by influencers, who are sharing their funniest or most embarrassing red flags from their dating history.

Sarah Roy, executive producer of Zebra Girl says: "The Pink Flags campaign cleverly combines the central 'date scene' from the film with the protagonist's love of pink. The use of screenshot and meme assets have created a unique way in which the audience can engage with the character, Catherine, and the addition of influencer interaction has been a fantastic way of opening discussions of the themes of the film."

Miriam Patience, creative at MediaMonks, adds: “We want to take the controversial core themes of Zebra Girl and bring them into a real-world context. Narratives from the film, such as jealousy and obsession, give us the foundation to create a provocative social campaign that plays with the idea of Catherine, the fictional protagonist, engaging on dating platforms in real life and pushing conversations to the limit.

“‘Pink Flags’ allows us to tap into the, no longer private, world of online dating; from friends sending screenshots of Whatsapp conversations, to celebrities having their private Instagram DMs shown to the world. In the world of Zebra Girl it seems everything is fair game and open for discussion. Our campaign aims to get our audience questioning the red (pink) flags they overlook in their own dating lives.”