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Spot Shows the 'Fairy Cool' Powers of Fairy Washing Up Liquid in Campaign from Saatchi & Saatchi

06/07/2021
Production Company
London, UK
128
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Fresh Film and documentary director Anna Snowball work on new commercial featuring pupils and staff of Gayhurst Primary school in Hackney

Fairy Washing-up Liquid is broadening its appeal to eco-conscious consumers with its latest commercial created by Saatchi & Saatchi, with Fresh Film and the documentary director Anna Snowball. The campaign celebrates the power of Fairy Washing Up Liquid to save energy by working at cooler water temperatures.

Challenged with shooting in a primary school within covid testing times, and casting whilst in full lockdown, the production was far from straightforward. But working through the logistics paid off, with the primary school energy and handmade aesthetic, and the engaging pupils and staff of Gayhurst Primary school in Hackney.

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