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Sportsbet and BMF Are Putting the ‘Roid in Android' for Tour de France

Creative 246 Add to collection

Agency launches guerrilla advertising as part of campaign that launched Sportsbet’s new faster, more powerful Android App

Sportsbet and BMF Are Putting the ‘Roid in Android' for Tour de France

Sportsbet and BMF have injected the ‘roid in the Tour de France by painting their slogan ‘Putting the ‘Roid in Android’ onto the actual route of Stage 18. 

The online bookmakers’ slogan for its new Android App appeared at several sections on the road at Col d’Izoard. Race leader Chris Froome was undeterred by the graffiti and is $1.04 to win his fourth tour. 

“Our new Android App is dope so why not sing it from the mountain tops of the French Alps,” said sportsbet.com.au’s Will Byrne.

The guerrilla advertising is part of the campaign that launched Sportsbet’s new faster, more powerful Android App. Endorsed by experts in performance enhancement, Ben Johnson, 100m Gold Medalist and Co. achieved a reach of 957 million people, 8.9 million in earned media and PR across 667 thousand individual media outlets globally.



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Post Production / VFX

Executive Producer: Bonnie Law

Post Production Company: Heckler

VFX Supervisor: Jamie Watson

Production Company

Director: Matt Devine

DOP: Adam Marsden

Producer: Caroline Kruck

Production Company: Revolver/Will O’Rourke

Digital Production Company

Colourist: Scott Maclean

Music

Music Production: Rumble Studios

Sound Design: Tone Aston

Offline

Editor: Dan Lee – The Butchery

Creative Agency

Client Service Director: Dan Lacaze

Copywriter: James Sexton, Gooch Richards and Cam Blackley

Creative Agency: Sportsbet Internal Creative Team and BMF

Designer: Lincoln Grice and Matthew Hughes

Executive Creative Director: Cam Blackley

Group Strategy Director: David Warren

Producer: Mandy Payne

Client

Advertiser: Sportsbet

Creatives: Raman Goraya (Sportsbet)

Genres: Comedy

Categories: Gambling, Sports and Leisure

BMF, Fri, 21 Jul 2017 08:57:01 GMT