Wed, 31 Mar 2021 12:42:46 GMT
After a five way competitive pitch, sports retailer Decathlon has appointed Forever Beta as its lead strategic & creative agency. The agency will launch the new positioning to the UK market with a TTL creative campaign.
Decathlon, like many other retailers, has been relying on online sales due to the pandemic. But, as consumers return to physical stores and get back into sports they haven’t been able to play for a year, there is a big opportunity to steal market share from established competitors. The new creative campaign will aim to catapult Decathlon into the UK consciousness and make it the go-to destination for sporting goods.
Forever Beta was appointed the business due to its strong creative approach to the briefing.
The campaign will run across TV, OOH and digital channels through early summer 2021.
Al Fayolle, group managing director at Forever Beta, said: “As the country begins to open up again, consumers are looking to make the most of their freedom and leisure time by getting back into the sports they’ve missed. This is a vital time for any retailer, but especially those across the sports and leisure markets. We’re excited to be working with Decathlon at such a pivotal moment.”
Chris Gilroy, marketing and communications director at Decathlon UK said: “This summer Decathlon will be more relevant than ever with customers across the UK playing more sports outside, taking more staycations, and generally having a healthier mindset. When looking for an agency to help us communicate our offering, Forever Beta stood out for its originality and creative thinking. We’re so pleased to have them on board as a strategic partner.”