Wake The Town
Stuck in Motion
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Sports Nutrition Brand MET-Rx Wants You to Embrace Your Inner Monster


Droga5 New York unleashes intense new film directed by TJ Martin and Dan Lindsay

Sports Nutrition Brand MET-Rx Wants You to Embrace Your Inner Monster

MET-Rx, a pioneer in sports nutrition, recently unveiled its new national advertising campaign, “Love the Monster.” Created by Droga5, the new campaign celebrates athletic dominance, taking preparation and confidence to the field. The 15, 30 and 80 second spots, directed by Academy Award winning documentary filmmakers TJ Martin and Dan Lindsay, follow a football player on his team bus as it rolls into a rival town, focusing on the preparation and energy needed to love the monster within and dominate on the field. The new spot marks the first national advertising campaign for the MET-Rx brand in decades.

As Matt Ian, Group Creative Director at Droga5, puts it, "This isn't another sports campaign about trying your best. This is about celebrating the beast that lives inside the fiercest competitors: the heartbreaking, spirit-crushing monster who extinguishes all hope on the field and in the stands. We didn't want to make another underdog story. We wanted something different: an alpha-dog story." 


Agency / Creative
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Storytelling, Dialogue

Categories: Beauty & Health, Health care

Droga5 New York, Thu, 28 Apr 2016 14:56:14 GMT