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Sports Junkies Get Fix with XFINITY

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Fans' extreme lengths to watch sports in new Goodby, Silverstein & Partners campaign

Sports Junkies Get Fix with XFINITY

XFINITY and Goodby Silverstein & Partners are making sure sports junkies get their fix.
 

The new campaign “Live Sports All-Stars” launches as we enter the “sweet spot” of American sports coverage, when college football, the NFL, the MLB playoffs, the NHL and the NBA are all on TV.

 

 
The premise of the campaign is simple: “When you have the most live sports, all you want to do is watch live sports.” The three spots "Huddle," "Sports Dog," and "Mattress" show this idea taken to the extreme and involve inattentive paramedics, a specially rigged mattress and a customized guide dog, among other absurdities.

 

 
The campaign highlights XFINITY’s offering of faster Internet, 24-hour sports coverage and multiple-device compatibility. 

 


Credits


XFINITY:

SVP Marketing Communications: Peter Intermaggio
VP Marketing Communications: Eileen Diskin
Director Marketing Communications: Dustin Hayes


Goodby Silverstein & Partners:

Executive Creative Director and Co-chairman: Jeff Goodby
Creative Director: Ralph Watson
Art Director: Grant Piper
Copywriter: David Roth


Executive Broadcast Producer: Tod Puckett
Broadcast Producer: Todd Porter


Managing Director: Nancy Reyes
Account Director: Jason Bedecarre
Account Manager: Liza Stokes
Assistant Account Manager: Olivia Baker


Operations Manager: Katie Hanson


Business Affairs Manager: Kacey Kelley


Production Company: Station Film


Director: Harold Einstein
Managing Director: Stephen Orent
Executive Producer: Eric Liney


Editorial: Arcade Edit


Editor: Will Hasell
Executive Producer: Damian Stevens


Visual Effects: Logan

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Categories: Utilities, Cable / Satellite TV

lbbonline.com, Tue, 22 Oct 2013 11:01:29 GMT