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Sport Can Change Everything in This Powerful Film for the 2024 Paris Games

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Buzzman shows that the 2024 Olympic and Paralympic games in Paris are going to be collective experiences for all involved

Sport Can Change Everything in This Powerful Film for the 2024 Paris Games
On the 24th June, the Committee for Paris 2024 unveiled its vision for the Olympic and Paralympic games: sport can change everything. Whether you’re a top-level athlete or casual amateur, the film - created by Buzzman and directed by Albert Albert for Iconoclast - is a collective call to push your limits and get involved in the 2024 games.

Paris 2024 hopes to shine a light on the unique power of sport to effect change, from the individual through to societal level. How? The organisers are hosting large-scale celebrations, such as the 'Journée Olympique' (Olympics Day) - one of which took place the 23rd June at Place de la Concorde and across the whole France. For the first time, there will also be sporting events open to all, such as the public marathon, and the French public will be able to get more deeply engaged in the Games, whether as athletes, volunteers, torch-bearers, or supporters.



The film, directed by Albert Albert, is an ode to sport in all its forms. Accompanied by an electro soundtrack by Surkin, we are shown a succession of ordinary people, interspersed with sporting legends (Tony Parker, Sarah Ourahmoune, Teddy Riner, Kevin Mayer, Raphaël Varane, Emmanuelle Morche, Melvyn Richardson, Laure and Florent Manaudou, Martin Fourcade). They explain how sport has changed their lives for the better in different ways: education, fitness, health, fame, dreams, their environment, their achievements.

The film was launched for the first time on the 23rd of June on France 3 during 'Tout le Sport' (All of the Sport) and was launched at 6pm the following day on Paris 2024 social media.
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Client

Advertiser: PARIS 2024

President: Tony Estanguet

Managing Director: Etienne Thobois

Executive Director: Thierry Reboul (Brand, Creativity and Commitment)

Director of Integration: Delphine Moulin (Vision and Innovation, Celebrations and Ceremonies)

Production Company

Production Company: Iconoclast

Director: Albert Albert

Creative Agency

Creative Agency: Buzzman

Executive Creative Director: Georges Mohammed-Chérif

President: Georges Mohammed-Chérif

Vice President: Thomas Granger

Managing Director: Julien Levilain

Genres: People

Categories: Events, Sports and Leisure

lbbonline.com, Wed, 26 Jun 2019 16:30:18 GMT