To kick off a year-long SpongeBob Gold international campaign, Nickelodeon & Viacom Consumer Products (NVCP) today unveiled the SpongeBob Gold fashion collection at London Fashion Week. An innovative collaboration with six international designers – Peter Jensen, Bobby Abley, Salar, Maria Francesca Pepe, Suecomma Bonnie and Bad Denim – the SpongeBob Gold fashion collection features clothing for men and women as well as footwear, accessories and jewellery. SpongeBob Gold will be available at retail exclusively outside of the US from May 2017, with retail partnerships to be announced in the coming weeks.
Inspired by Nickelodeon’s incurably optimistic and earnest sea sponge, SpongeBob SquarePants, the SpongeBob Gold collection features classic SpongeBob iconography embellished with a golden twist. Featuring 27 items, the collection includes exclusive designs from some of the biggest names in fashion, such as unisex sweatshirts by Peter Jensen, t-shirts by Bobby Abley, vintage embroidered pieces by Bad Denim, patchwork sneakers by Suecomma Bonnie, stand-out accessories by Salar and charm-adorned jewellery by Maria Francesca Pepe.
The new designer collaborations form part of the year-long SpongeBob SquarePants Gold international campaign from Nickelodeon. Across the next 12 months, Nickelodeon will celebrate everything that makes SpongeBob one of the most iconic animated characters in the world: his humour, optimism and heart of gold. The campaign will include activations on-air, online, and on social media as well as additional product and retail launches.
The SpongeBob Gold fashion collection will also be celebrated at a launch event during London Fashion Week tomorrow, Saturday 18th February.
“SpongeBob is a design icon,” said Charlotte Castillo, SVP of brand management and creative for Nickelodeon and Viacom Consumer Products (NVCP). “The show’s art and lovable characters have been interpreted by designers into consumer products around the world, and we’re thrilled to have these six SpongeBob Gold fashion collection designers put their own spin on this global icon. What makes this collection special is the way each designer has incorporated SpongeBob into their own trademark style. By bringing SpongeBob into their world and incorporating the element of gold, our collaborators have created beautiful items unlike anything we have seen before.”