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Sponge Snack ‘Barny’ Launches in the UK

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Arc London create interactive wall of discovery for Mondelēz UK product

Sponge Snack ‘Barny’ Launches in the UK

Mondelēz UK has launched Barny, an exciting new bear-shaped sponge snack, with experiential activity created by Arc London. 


The experiential activity features an eight-metre long interactive wall inspired by the Barny TV ad, which brings bug-related facts to life. Families are invited onto the stand to discover and explore together. By holding an AR enabled tablet over illustrated creatures such as snails, butterflies, ladybirds and ants, animations are bought to life to reveal educational facts in a fun and engaging way.


The experiential stand also includes a discovery area with activity tables themed around leaves, insects and trees. 


Parents can take away free samples of the bear-shaped sponge snacks and have the opportunity to enter a competition to win a family forest holiday.


The “Discover the World of Barny” experience will be at the Lollibop festival from 16th to18th August, the Bournemouth International Air Show from 29th August to 1st September and the Royal Berkshire Show on 21st and 22nd September.


Jon Holden, Barny Senior Brand Manager said: “Barny is our biggest UK biscuits launch since Belvita so we’ve worked hard to deliver a brand first with this innovative use of experiential. Not only does it open up through technology, it delivers a real Barny brand experience - one which is all about the discovery of something new.”


Claire Jeens, Arc Client Services Director, said: “We’re thrilled to be activating this experience using AR.  The Barny brand values form the core of our creative idea which brings Barny’s world to life in an engaging and interactive way forfamilies.” 


Barny is available to buy nationally at all major retailers (subject to availability). It comes in two flavours – Chocolate and Milk.

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lbbonline.com, Thu, 22 Aug 2013 15:50:30 GMT