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Spoke Menswear Hires Jack ‘the Not so Standard’ Mannequin

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Menswear brand enlists an atypical spokesmodel in TV campaign from Mother

Spoke Menswear Hires Jack ‘the Not so Standard’ Mannequin

In Spoke’s network TV advertising debut, the brand unveils its newest hire: Jack. Like many men, Jack isn’t a 'standard', off-the-peg size, and he struggles to find a good fit - but as a mannequin looking for work, things have been especially tough for Jack. 

Then Jack discovered Spoke, and their custom fit trousers - and everything just clicked. In this mockumentary style film Jack recounts his journey, from being rejected by high-street stores to becoming the face of Spoke – a clothing brand aiming to help more men find the right fit. 

This is Spoke’s first network TV campaign, following a landmark equity for media deal with ITV and will feature the broadcaster’s Tour De France coverage.

Ben Farren, founder at Spoke said “This campaign sets up Spoke’s next stage of growth. The story of the right fit doesn't have to be told in a standard way, in Jack Mother has found the perfect spokesman to bring that to life.” 

Mother was appointed earlier in 2021, following a competitive pitch process which included Droga5, Joint and 2050 in the final round.

Mother London said: “We all come in many different sizes, so why shouldn’t our trousers? Telling the story of a mannequin - the symbol of standardisation – who was born different to the standard size, felt like a powerful way to highlight this simple truth and Spoke’s answer to the eternal struggle of finding a pair of trousers that actually fit.”


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Creative: Mother 

Strategy: Mother 

Production Company: MindsEye

Director: Benjamin Green

Edit House: Work

Sound: Wave

Music: Adelphoi Music

Categories: Clothing and Fashion, Day Wear

Mother, Mon, 05 Jul 2021 16:21:19 GMT