Spinach launches first creative campaign for dairy foods brand since winning the account
Spinach has launched the first creative work for Jalna Dairy Foods.
Following a competitive pitch, Spinach was awarded the creative account for the family-owned business which is famous for its unique manufacturing process that sees the yoghourt individually pot set, free of any additives.
The 30-second spot follows a group of boisterous schoolchildren visiting Jalna's farm near Echuca in Victoria where the brand employs biodynamic farming principles to produce milk that goes into its biodynamic, organic yoghourt.
Says Frank Morabito, executive creative director at Spinach: "It was such a delight working with the Jalna management, marketing and dairy farm teams to bring the long-standing theme, 'A little pot of purity', to life in a new and engaging way. Special mention goes to the enthusiastic local primary school kids who proved to be sensational actors."
Says Garry Mudford, GM of Jalna: "We're excited to unveil this delightful campaign that beautifully highlights the production process of our little pots of purity. It has been a pleasure to work with Spinach on this first execution - Frank and the team have perfectly captured the essence of the brand."