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Spikes: Festival Programme Announced

Awards and Events 0 Add to collection

Learning led by the world's best

Spikes: Festival Programme Announced

 

 

 

The seminar programme for the 2013 Festival is now online, featuring sessions delivered by creative thinkers drawn from a broad mix of leading global agencies and brands.

 

Tom Uglow, Head of Google's Creative Lab in APAC, shares a range of Google's most exciting new projects and discusses the practical and creative opportunities they represent.

 

Dentsu introduces a selection of the brand-new ideas highlighted in this year's inaugural Innovation category at Cannes Lions and explores the many ways in which creative innovations have the potential to change our world.

 

W+K Tokyo Lab member and Art Director Shingo Ohno and W+K Tokyo Managing Director Blake Harrop will take you on a journey through Japan's Internet backstreets where you will meet the artists, hackers, and performers who are reclaiming the Internet as a place for creative freedom.

 

Challengers, by definition, do challenge something, but it’s not always the market leader. This seminar, led by Media Jury President Mike Cooper, will explore the broader range of Challenger Narratives, from The Irreverent Maverick to The Democratiser, along with an illustrative set of current examples.

 

Digital Divas are digital detectives and have no time for digital distractions. They want more from brands online. This seminar will reveal their digital addictions, compulsions and paths to purchase, and what those mean for marketers and advertisers.

 

See the full programme>

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lbbonline.com, Thu, 15 Aug 2013 04:56:49 GMT