Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Spikes Asia Announces 2014 Winners

Awards and Events 0 Add to collection

BBDO wins Network of the Year Award

Spikes Asia Announces 2014 Winners

The Spikes Asia Awards Ceremony took place this evening, bringing to a close the 2014 Festival of Creativity. With 1,000 delegates in attendance, this year’s winners were honoured onstage at the Grand Theatre, Marina Bay Sands.

From an initial 4,984 entries across 18 categories, jurors choose a total of 472 entries to be awarded with the prestigious accolades. Commenting on the work, jury president Ted Royer said, “There was some really great work this year. Work that will inspire for years to come. It's great to see Asian creativity thriving.” 

This year’s awards have been given as follows:


Branded Content & Entertainment (sponsored by evidently)

20 winners: 1 Grand Prix, 3 Gold, 5 Silver, 11 Bronze

Grand Prix: Clemenger BBDO Melbourne, Australia, ‘Melbourne Remote Control Tourist’, Tourism Victoria


Creative Effectiveness

5 winners: 1 Grand Prix, 4 Creative Effectiveness Spikes 

Grand Prix: Havas Worldwide Sydney / One Green Bean Sydney, Australia, ‘How Doug Pitt’s Bro Helped Virgin Mobile Punch Above its Weight’, Virgin Mobile Australia


Design

34 winners: 1 Grand Prix, 5 Gold, 10 Silver, 18 Bronze

Grand Prix: Dentsu Chubu Nagoya / Lens Associates Nagoya, Japan, ‘Mother Book’, Kishokai Medical Corporation


Digital

29 winners: 1 Grand Prix, 3 Gold, 10 Silver, 15 Bronze

Grand Prix: Dentsu Tokyo, Japan, ‘Sound of Honda / Ayrton Senna 1989’, Honda Motor Co


Direct 

43 winners: 1 Grand Prix, 5 Gold, 17 Silver, 20 Bronze

Grand Prix: Clemenger BBDO Melbourne, Australia, ‘Melbourne Remote Control Tourist’, Tourism Victoria 


Film (sponsored by Revolver Will O’Rourke) 

30 winners: 1 Grand Prix, 5 Gold, 8 Silver, 16 Bronze

Grand Prix: Dentsu Tokyo, Japan, ‘Sound of Honda / Ayrton Senna 1989’, Honda Motor Company  


Film Craft (sponsored by sixtoes.tv) 

42 winners: 1 Grand Prix, 5 Gold, 19 Silver, 17 Bronze

Grand Prix: Ogilvy & Mather Singapore, ‘The Day I Visited my Son’, Unilever 


Integrated

6 winners: 1 Gold, 1 Silver, 4 Bronze

No Grand Prix Awarded


Media 

30 winners: 1 Grand Prix, 3 Gold, 11 Silver, 15 Bronze

Grand Prix: Ogilvyone Beijing, China, ‘Eyes on the Road’, Volkswagen


Mobile (sponsored by Vizeum)

21 winners: 4 Gold, 7 Silver, 10 Bronze

No Grand Prix awarded


Outdoor 

47 winners: 1 Grand Prix, 6 Gold, 14 Silver, 26 Bronze

Grand Prix: Dentsu Tokyo, Japan, ‘Sound of Honda / Ayrton Senna 1989’, Honda Motor Co


PR 

28 winners: 1 Grand Prix, 5 Gold, 12 Silver, 10 Bronze

Grand Prix: Dentsu Y&R Tokyo, Japan, ‘Banana Trophy’, Dole Japan


Print 

20 winners: 1 Grand Prix, 3 Gold, 6 Silver, 10 Bronze

Grand Prix: Y&R Beijing, China, ‘Prometheus’, ‘Moby Dick’, ‘Don Quixote’, ‘D-Day’, Penguin China


Print & Poster Craft 

35 winners: 1 Gold, 13 Silver, 21 Bronze

No Grand Prix awarded


Promo & Activation

48 winners: 1 Grand Prix, 4 Gold, 20 Silver, 23 Bronze

Grand Prix: Dentsu Tokyo, Japan, ‘Sound of Honda / Ayrton Senna 1989’, Honda Motor Co


Radio 

10 winners: 1 Grand Prix, 2 Gold, 2 Silver, 5 Bronze

Grand Prix: Colenso BBDO Auckland, Australia, ‘K9FM’, 


2014 also saw the introduction of two new categories;


Healthcare

22 winners: 4 Gold, 5 Silver, 13 Bronze

No Grand Prix awarded


Innovation (sponsored by Mindshare)

2 winners: 2 Innovation Spikes

No Grand Prix awarded


The Network of the Year trophy, sponsored by Airbag Productions, was presented to BBDO, with DDB coming second followed by Dentsu in third. 

Chris Thomas, Chairman & CEO BBDO Asia, Middle East & Africa, said: “We are delighted that we are once again Spikes Network of the Year. Coming after Cannes Regional Network of the Year and Regional Network in the Global Effie Index this is a remarkable feat by the whole team across the region. Effectiveness is the objective; creativity is the strategy - the Work, the Work, the Work is working.”

Dentsu Tokyo were honoured with the Agency of the Year, sponsored by Airbag Productions. Runners up were DDB Group New Zealand, Auckland, coming in second place and Y&R Beijing in third. 

The Independent Agency of the Year was taken by Fred & Farid, Shanghai with Lens Associates, Nagoya in second and The Monkeys, Sydney in third. 

The Spikes Palm award, sponsored by Method Studios and given to the best Production Company, was awarded to Collider, Sydney. Exit Films, Melbourne came in second and Dentsu Creative X, Tokyo, third. 

The Media Network of the Year trophy was given to PHD with OMD taking second place and in third, Starcom MediaVest Group. 

During the awards, this year’s Advertiser of the Year Award, sponsored by Airbag Productions, was presented to The Coca-Cola Company – Asia Pacific.  Peter Schelstraete, Group Marketing Director, Asia Pacific Group, was present to accept the trophy on behalf of the company.   

Winners of the Young Spikes and student competitions were also announced at the awards. In the Young Spikes Integrated competition (sponsored by JWT), The Philippines took the gold medal and Indonesia won the Young Spikes Media competition, whilst South Korea took gold in the first Young Spikes Digital competition (sponsored by Innocean Worldwide). The winner in the Student Creative Award for Print (sponsored by Y&R) was Ravi Moorthy from Temasek Polytechnic, Singapore, fulfilling a brief from The Sovereign Art Foundation in Singapore.

Delegates were able to celebrate their achievements and the end of an action packed Spikes Asia at the After Party, which was sponsored by Leo Burnett and held at The Clifford Pier, Singapore. 

Full details of all the winners, as well as photos and videos from the event, will be available to view on the website at www.spikes.asia.

view more - Awards and Events
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
lbbonline.com, Fri, 26 Sep 2014 15:42:12 GMT