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Spike Lee, Samuel L. Jackson & Charles Barkley Embark on Road to the Final Four for Capital One

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DDB Chicago reprises hilarious CLIO-winning 'March Madness' campaign

Spike Lee, Samuel L. Jackson & Charles Barkley Embark on Road to the Final Four for Capital One

DDB Chicago has created a new national campaign for Capital One that follows Samuel L. Jackson, Spike Lee and Charles Barkley on their way to the Final Four. The humorous campaign includes TV, online videos, digital activations, social activations, contests and on-site activity in Houston. 


In 'Best Friends,' one of four 30 second spots, Samuel L. Jackson and Spike Lee anxiously wait in front of Charles Barkley’s home, eager to embark on their second Road to the Final Four trip. But when Barkley emerges, wearing a carbon copy of Spike’s outfit, the trio knows they’re in for another ridiculous journey. 

This year’s 'March Madness' campaign, a reprise of the CLIO-winning 'Road to the Final Four,' dives deeper into Sam, Spike and Charles’s antics, delivering the share-worthy funny that separates the campaign from any other in the industry.

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Advertiser: Capital One

Post Production / VFX

Colourist: Fred Keller

Executive Producer: Derek DeBoard

VFX Supervisor: Rob Churchill

Visual Effects: Filmworkers/Churchill Studios

Creative Agency

Account Supervisor: Betsy Leonard

Art Director: Brittany Druker

Associate Producer: Jakub Zajaczkowski

Chief Creative Officer: (EVP) John Maxham

Copywriter: Sean Collander

Creative Agency: DDB Chicago

Director of Integrated Production: (EVP) Diane Jackson

Executive Producer: Will St.Clair

Group Creative Director: (AD) Mike Ackerman, (CW) Travis Parr

Production Manager: Polly Poulos

Strategy Director: Josh Drueck

Associate Creative Director: (AD)Brant Herzer,Michael Rosenthal, (CW)Tyler Campbell,Carlos Rangel

Production Company

Director: Spike Lee

Production Company: Pony Show


Song: "Escape" by Rupert Holmes

Sound Engineer: Nick Papaleo


Edit Company: WhiteHouse Post

Editor: Meg Kubicka, Brian Gannon

Executive Producer: Kristin Branstetter

Producer: Dawn Guzowski

Genres: Comedy, People, Storytelling

Categories: Banking, Finance

DDB North America, Tue, 15 Mar 2016 10:31:25 GMT