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Speedshape's new Interactive Group Director

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Speedshape Acquires Richard Perry As Interactive Group Director

Speedshape's new Interactive Group Director
Digital and CG studio Speedshape welcomes new Interactive Group Director, Richard Perry. Based out of the studio’s recent relocation and headquarters in Bingham Farms, MI, Perry will lead the expansion of the company’s established interactive offerings into the New York and California markets. Perry will also provide interactive strategies and develop the interactive teams in the California, Michigan, and New York locations.

Perry extends Speedshape’s digital authority with his progressive creative-technology background in providing internal leadership on current and emerging technological trends as well as strategically aligning creative concepts and interactive experiences with marketing strategies and brand direction.

"I've been really impressed with Speedshape's evolution over the past several years, following their production of cutting-edge solutions for huge national brands”, states Perry. “I'm excited to come on board and combine my agency side experience with their ambitious interactive team, solidifying their presence as the industry leaders in the Midwest, and helping the company to branch out into the New York and LA markets.”

Most recently with MRM Worldwide, Perry strategized innovative creative concepts for the GM family.

Perry previously served as an ACD at advertising agency Team Detroit where he worked on well-known national brands including Ford, Scotts Miracle-Gro, Compuware, and Bosch.

During his time on the Ford account, Perry was responsible for co-creating the Next Generation fordvehicles.com website and the groundbreaking social site thefordstory.com - both considered leading technological examples within the industry.

Perry headed up digital technology for Pulse, a diversified division of Team Detroit responsible for all non-Ford accounts. Assuming a more traditional role as Creative Director, Perry commanded digital for the agency’s successful Sports Authority pitch as well.

About Speedshape: Speedshape specializes in providing digital, creative content for commercial interactive campaigns. Launched in 2003, Speedshape has provided award-winning, high-quality digital elements, leveraging a creatively versatile staff and technology for well-known advertising agencies such as Campbell Ewald, Team Detroit, Grey Worldwide, BBDO and TBWA. The studio has helmed projects for a diverse line-up of globally recognized brands including Knoll, Oakley, Kotex, Hewlett Packard, Ford, Michelin, Mazda, Lexus, Fox Sports, Doritos, EA Sports and eTrade. Utilizing VFX, digital assets and tailored, digital technology to build interactive product customizers and configurators for web and mobile advertising, Speedshape creates engaging experiences and integrated content across virtual, live-action, digital and interactive disciplines. With a production model defined by efficiency, creativity and flexibility, Speedshape can seamlessly insert substantial creative content into new or existing campaigns and develop ideas that will leverage into effective, dynamic, and integrated concepts.

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lbbonline.com, Tue, 31 May 2011 16:00:00 GMT