Speedo USA and Culver City-based design agency Hello Design have teamed up to launch 'Fueled By Water', a new digital and social campaign that marks Speedo's first tribute to water and the people who love it.
With Fueled By Water, Speedo USA is officially expanding its reach beyond competitive swimmers to connect with water sports enthusiasts of all kinds. (According to the Sports & Fitness Industry Association, an estimated 44 million people in the US swim for fitness, while over 2 million swim competitively).
The campaign includes a series of 17, beautifully shot short films featuring a diverse mix of water sport enthusiasts -- from a body surfer gliding down walls of water to friends who challenge the open ocean every day, to a 91-year old swimmer who is still breaking world records. You can view them all in the playlist below.
Genres: Scenic, Storytelling, Dialogue
Categories: Sportswear, Clothing and Fashionlbbonline.com, Tue, 13 Jan 2015 16:17:53 GMT