Brands are saying thank you to some of their most loyal customers in surprising ways during this year’s holiday season. After years of buying frenzies online and in-stores, some retailers are mixing up the excitement with big giveaways to thank customers for their support – and keep them coming back.
This is the insight behind the “Lucky Pack” holiday campaign for Speedo USA. Beginning on Wednesday, November 27, the campaign will provide Speedo fans who purchase the Large Pro Backpack (one of Speedo’s most popular products, year-round) via www.SpeedoUSA.com with the opportunity to win a “Lucky Pack” filled with prizes ranging from best-selling Speedo products to gift cards, through the height of the online holiday shopping season.
As the world’s leading swim brand, the “Lucky Pack” campaign is meant to target Speedo’s broad and loyal community of swimmers as well as consumers looking to buy gifts for the swimmers in their lives. “Lucky Packs” will contain a wide range of best-selling, top-rated and newly released Speedo product surprises, perfect for competitive, recreational and fitness swimmers alike, including:
– Aquabeat Waterproof MP3 Player
- Vanquisher Goggles
– Hydralign Center Snorkel
– Deluxe Mesh Equipment Bag
– Silicone Mustache Cap
– Speedo Gift Card
Additionally, the brand is offering consumers a new way to discover the brand’s top-rated items through an online gift guide/wish list, which highlights some of Speedo’s most popular swimsuits and training gear.
Launching on November 27, Speedo’s “Lucky Pack” campaign will be live through Cyber Monday (December 2).
“Lucky Pack” marks the first campaign from Hello Design for Speedo USA; the agency signed on as Speedo USA’s digital agency earlier this year. Based in Culver City, Calif., Hello Design will be responsible for the planning, design and execution of Speedo USA’s digital efforts.. Hello Design and Speedo USA’s next collaboration will be unveiled in December.
Agency: Hello Design