Specsavers today launched a print campaign across numerous UK news publications in reaction to Wednesday’s North Korean flag mix-up at an Olympic women’s football match.

 

Images of North Korean players were shown next to the South Korean flag on electronic displays at the Hamden stadium in Glasgow. The match, which saw North Korea square up against Colombia, was delayed for over an hour as the North Korean team refused to play.

 

In response, opticians Specsavers released a simple, witty campaign that featured both North and South Korean flags, bearing the slogan ‘Should have gone to Specsavers’ in Korean. 

 

Richard Holmes, marketing director of Specsavers, says: 'Like everyone else, we're looking forward to watching the next few weeks of sport. This is a gentle reminder that to get the best view of the action, a visit to your local Specsavers might be a good idea.'

 

The campaign was created by Specsavers’ in-house creative team – the team behind award winning spots like the Gorgeous-produced Sheepdog and Lynx-parody The Specsavers Effect.

 

The gaffe may have upset the Democratic People's Republic of Korea, caused diplomatic tension and caused Prime Minister David Cameron to issue an apology, but the team at Specsavers have managed to find the funny side.