Specsavers' Rapunzel: The Making Of
Jelly London animation directors The Kitchen talk through the process behind creating Specsavers latest TVC.The Kitchen recently worked with Specsavers on the retelling of the Rapunzel classic with a humorous twist, for their latest TVC. The brief was to show how Specsavers are now able to offer home eye tests for those who cannot easily travel to a store, in a fun and engaging way. The client was keen to show this fairy tale world in a traditional hand drawn style taking inspiration from early-animated films. And there's good news for animation nerds as the team have put together a gorgeous GIF-tastic behind the scenes run down.