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Specsavers' Rapunzel: The Making Of

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Jelly London animation directors The Kitchen talk through the process behind creating Specsavers latest TVC.

Specsavers' Rapunzel: The Making Of
The Kitchen recently worked with Specsavers on the retelling of the Rapunzel classic with a humorous twist, for their latest TVC. The brief was to show how Specsavers are now able to offer home eye tests for those who cannot easily travel to a store, in a fun and engaging way. The client was keen to show this fairy tale world in a traditional hand drawn style taking inspiration from early-animated films. And there's good news for animation nerds as the team have put together a gorgeous GIF-tastic behind the scenes run down.