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Specsavers Creative Names Stephen Reed Deputy Creative Director

02/02/2015
In-House Agency
La Villiaze, Guernsey
392
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Reed joins Specsavers from a spell at AnalogFolk London

Specsavers Creative, the in-house advertising agency for the UK’s leading optician, can today announce the arrival of D&AD awarding-winning creative Stephen Reed, who joins in the role of Deputy Creative Director.

Formerly Creative Director for Tribal DDB and then Digital Creative Director for BMB, Reed joins Specsavers from a spell at AnalogFolk London.

During his time at Tribal DDB, Reed picked up a D&AD for his work on The Guardian. And his tenure at BMB, where he was recruited by Trevor Beattie to give the agency a serious digital proposition, culminated in a Campaign Big Award for his work on Carling. 

As Specsavers’ Deputy Creative Director, Reed will work on further integrating the brand’s digital output with its well-known TV and press advertising. He will also use his previous Creative Director experience to assist the team in fulfilling its potential as a truly integrated team and help to refine processes between the creative and marketing departments. 

Reed explains his reasons for joining Specsavers Creative: “Throughout my entire career, I’ve always been a vocal advocate of the client relationship. Frank relationships underpinned with good personal chemistry and an intimate understanding of the client’s business are the foundation for sound advertising. So I honestly believe that in-house is the future. Specsavers is a cut above other in-house agencies because there is a healthy distinction between the corporate and the creative; something that is not so easy to find in other significant UK brands.”

Graham Daldry, Specsavers’ Creative Director, added: “In the short amount of time that Steve has been with us, he’s already made a dramatic difference. With his impressive digital experience, we complement each other perfectly. His arrival signals an exciting new phase of development for Specsavers Creative.”

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