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Special Scores D&AD Yellow Pencil for Kathmandu 'Summer Never Sleeps'

26/05/2023
Advertising Agency
Auckland, New Zealand
114
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Special NZ creative director David Shirley said the campaign music was something they "needed to have"

Special NZ has won a coveted D&AD Yellow Pencil for Kathmandu ‘Summer Never Sleeps’ in Sound Design & Use of Music. The song, ‘Jimi, Renda Se’ by Tom Zé is an addictive soundtrack for the wonderful film. 
 
Special ECD, Lisa Fedyszyn said: “Many elements go into making a great film, but music really drives the tone and is that short cut for telling an audience how to feel. This unique song with its highly infectious riff gets stuck in your head and is one that  you want to hear again and again.”

It was a track that creative director Dave Shirley had from day one. "It came with the script and was something we needed to have. But the way that Daniel Warwick (Scoundrel) embraced it and made it sing (so to speak) even more, took it to the next level. And not to mention Karen from Mind Your Music worked her magic to make it happen. To receive a Yellow Pencil at D&AD is a huge honour and one we’re very proud of.”

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