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Special Olympics Thailand's Empowering New Film Demonstrates the True Value of Sport

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BBDO Bangkok celebrates the fighting spirit of the athletes who take part in the annual event

Special Olympics Thailand's Empowering New Film Demonstrates the True Value of Sport
BBDO Bangkok has helped Special Olympics Thailand launch a film that celebrates the fighting spirit of the incredible people who take part in the annual event.

Although track events are a common activity for many people worldwide, this film shows the event in a whole new light, demonstrating the value of sports in a more meaningful way.

Firstly, it aims to use sports as a medium to celebrate people’s diverse gifts, which is the philosophy of Special Olympics. And secondly, it encourages society to be more accepting of people with intellectual disabilities through the power of sports, which is the goal of Special Olympics.

While the Special Olympics offers a wide range of programmes for athletes at all levels, the film tells the story of a Special Olympics Track competition. In this version, however, it is without a typical finish line. Instead, the athletes are welcomed by the warm embrace of volunteer huggers; a touching end to the race.

All the talent who starred in the film are real athletes from the Special Olympics Thailand. There are no stand-ins used, only the fighting spirit and big heart of athletes who are willing to put more than 100 percent into it.

You can learn more about the Special Olympics Thailand or support the organisation by visiting here or here.
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Production Company

Production Company: Theshood Co.,Ltd.

Director: Wiwat Wongkrapan

Producer: Cattleya Sirisinakorn

Creative Agency

Creative Agency: BBDO Bangkok

Chief Creative Officer: Anuwat Nitipanont

Creative Director: Kusuma Ruchakityanon

Art Director: Prellpan Phunman

Copywriter: Greepol Boonsrangsom

Producer: Toungrak Jiravatanarungsri

Creative Chairman: Suthisak Sucharittanonta

Senior Art Director: Pattanapond Ketrathon

Group Business Director: Taksina Vasaruchapong

Account Executive: Annika Jantawong

Genres: People, Dialogue

Categories: Events, Sports and Leisure

BBDO Asia, Tue, 28 May 2019 10:40:45 GMT