Draftfcb trains pooches in campaign to drive adoptions
Monty, Porter and Ginny, three New Zealand SPCA dogs have helped shelter and rescue dogs all over the world by proving that you can teach an SPCA dog new tricks. On Monday night, NZ time, Porter a 10 month old beardie cross and Monty, a giant schnauzer cross, both drove a MINI Countryman down a race track and turned the corner to the delight of the trainers who had spent eight weeks teaching the three dogs to drive.
“We are absolutely delighted that the public has been able to see first hand just how gifted, talented and intelligent SPCA animals really are. Monty, Ginny and Porter have been outstanding ambassadors for the many animals sitting in SPCA shelters throughout the country and the world waiting to find a home, said Christine Kalin, SPCA Auckland CEO.
“We hope that people will take the ‘driving dogs’ message to heart and that SPCA dog’s will be their first choice, not only because they are smart and intelligent, but because they have been abandoned and deserve a home. Summer is also an ideal time to get a dog so we hope to see lots of visitors at the SPCA who can provide ‘homes for life’ for these gorgeous animals.”
The project, a collaboration between SPCA Auckland, renowned animal trainer Mark Vette from Animals on Q, MINI New Zealand and DraftFCB began just two months ago when three SPCA rescue dogs; Monty, Porter and Ginny were selected from SPCA Auckland. The objective was to change some common misconceptions about rescue or shelter dogs. They were rehoused at Animal on Q headquarters and began the training process.
Commenting on the training, Mark Vette, director of Animals on Q said, “Monty, Porter and Ginny are great dogs each with their own distinct personality. You wouldn’t believe any dog could learn to drive a car on its own but we’ve proven through our understanding of animal psychology and our specialised training methods that intelligent creatures can adapt to the situation they’re in. It really is remarkable and we are so proud of the achievements of our dedicated training team and the incredible SPCA driving dogs.“
MINI has long been a supporter of the SPCA and this year, Simonne Mearns, MINI Brand Manager New Zealand tasked MINI’s advertising agency, DraftFCB to develop a campaign for the SPCA that would really make a difference.
“The campaign has been a monumental success with people talking about SPCA rescue dogs in news and social media, all over the world. We hope the fact that Porter, Monty and Ginny have learnt to drive a MINI Countryman will encourage people to make the SPCA the first choice when adopting a dog.”
New Zealanders can find out more about the dogs by visiting drivingdogs.co.nz where they can meet Monty, Porter and Ginny online, watch videos of the training, and find out about their local SPCA and how they can adopt. They can also follow us on Twitter @drivingdogs #drivingdogs or subscribe to our YouTube channel www.youtube.com/thedrivingdogs..
“Ultimately the aim is that an SPCA rescue dog will become top of mind and top choice for people thinking of adopting a pet,” says Kalin. “We’ve seen many people rewarded by the gratefulness of an SPCA rescue dog after adoption and we hope everyone considers the SPCA as an adoption option.”