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Sparks Fly in Spot for Ally Bank Starring Nascar Driver Alex Bowman

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Merman US director Nicole Ackermann shoots mesmerising spot created by Anomaly New York

Sparks Fly in Spot for Ally Bank Starring Nascar Driver Alex Bowman

A film for Ally Bank, created by Anomaly NY and produced by Merman US, has launched for the American market celebrating NASCAR driver Alex Bowman receiving the iconic #48 for his car this year.

The film was shot using local crew in the home of Nascar, North Carolina. With sparks flying, tires securing and clock ticking, director Nicole Ackermann showcases her directing prowess. 

Nicole’s directing career kicked off with writing and directing theatre, finding that she had a passion for creating beautiful, emotional narratives. She went on to study film at Wits University in Johannesburg and completed part of her honours year through a scholarship program at Tisch, NYU. She immersed herself in the world of advertising through years of creative research and a stint at TBWA/Hunt/Lascaris before directing commercials. In the advertising space, she’s worked with major international clients including: The Economist, KFC, Singapore Airlines, Samsung, Nestlé, McDonalds, Whirlpool, Grey Goose and Burt’s Bee. Nicole is a passionate, detail-obsessed storyteller. She has a unique visual styles and a strong intuitive approach to performance.

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Agency: Anomaly, NY

Creative Directors: Liz Delp, & Vahbiz Engineer

Art Director: Lisa Eri

Copywriter: Victoria Iles

Executive Producer: Amy Bonin

Business Director: Mike Reuter

Account Director: Caroline Scott

Project Director: Cara Brininstool


Production Company: Merman

Executive Producer: Kira Carstensen

Head of Production: Jeff Sommar

Director: Nicole Ackermann

Director of Photography: Jared Fadel

Director's Assistant: Heath McIntyre

Car shoot

Producer: Alanna Dillon

Production Supervisor: Kaitlyn Brasiskis

Production Designer: Gillian Albinski

1st AD: Alisa Fredericks Webb

Drone (heavy lift): Vidmuze

Cinema Drone (racing): Jon Graham

Alex Bowman shoot

Producer: Annalise Rowane

Production Supervisor: Megan Mewbron

1st AD: Todd Labarowski Production

Designer: Chrissy Premeaux


Editorial Company: Cabin

Editor: Greg Scruton

Colourist: Jax Harney

VFX: Orchestra Blue

Compositor, Online & VFX Supervisor: Gui Felix

3D Animation: Yolandi Meiring

Music: Markus Wormstorm

Genres: People

Categories: Banking, Finance

Merman US, Wed, 24 Mar 2021 16:20:02 GMT