I Like Music
Electriclime gif
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Sparks Fly Across the Table in Bru Water's 'Naturally Sparkling' Spot

Creative 48 Add to collection

Czar Brussels' Lieven Van Baelen directs the film

Sparks Fly Across the Table in Bru Water's 'Naturally Sparkling' Spot

Lieven Van Baelen directed the latest film for BRU where sparks are flying off the screen. We’re following a girl who is having an intimate girls night out. She soon notices a boy over at the other table. They lock eyes and a playful montage show they simply can’t take their eyes off of each other. The subtle imperfections in the camera work such as lens flairs and the use of a focus pull that appears slightly off makes for an authentic feeling throughout the entire film. Nothing is forced, everything comes naturally.  

The perfect love story. Girl meets boy.  

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Client: Spadel - Bru

Agency: Happiness

Contacts: Mélanie Decelle, Sandrine Blin, Aline Van Goethem

Executive Creative Management: Karen Corrigan

Chief Creative Officer: Geoffrey Hantson

Creative Director: Katrien Bottez

Concept Providers: Tom Berth, Geert De Rocker

Strategic Director: Frans Cuypers

Business Director: Mattias Vermeire, Pascal Kemajou

Account team: Camille Martin-Schmets

Copywriters: Dee Verwaertermeulen, Elmer Tazartez

Head of Design: Dries Lauwers

Head of Production: Bart Vande Maele

Creative Producer: Dominique van Doormaal

Producer: Dominique Turnbull

Head of Motion: Remke Faber

Motion Designer: Karlien Huygels


Director: Lieven Van Baelen

Executive Producer: Eurydice Gysel

Producer: Lander Engels

Assistant producer: Sarah Rastelli

DOP: Grimm Vandekerckhove

Art Director: Mo Ayada

Foodstylist: Sofie Noyen

Editor: Martin Leroy

Grading: Kene Illegems

VFX: Flow Postproduction

Post Producer: Bieke De Keersmaecker

Mix: Gregory Caron

Music: Meskeren Mees ‘Joe’

Photographer: Gregor Collienne

Retouching: Yelle Vandenbruaene

Sound studio: Sonhouse

Media agencies: Space

Genres: People, Storytelling

Categories: Soft Drinks, Water

Czar BE, Thu, 21 Apr 2022 14:15:59 GMT