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Spark44 Appointed by Master & Dynamic and TATA’s Tetley

Hires, Wins & Business 318 Add to collection

Double client wins in US and UK

Spark44 Appointed by Master & Dynamic and TATA’s Tetley

Spark44 has been selected by premium audio brand Master & Dynamic as a new global agency partner. 

The New York-based company is Spark44's first new global client since the inception of the agency, a joint venture between Jaguar Land Rover and agency management dedicated to the Jaguar and Land Rover brands.

Jonathan Levine, Master & Dynamic's founder and CEO, said: “As we enter new segments of the premium audio market, while also expanding our geographical reach, it is critical that we have a global perspective. Spark44 have demonstrated that they understand premium luxury buyers across the world and can deliver exciting work that drives demand.”

Ralf Specht, Spark44´s founder and CEO said: “The entrepreneurial spirit you feel in every interaction with Jonathan and his ambition for Master & Dynamic make this a perfect fit! We are delighted to support Master & Dynamic globally and welcome Jonathan and his team as our first new global client.”

Master & Dynamic builds its products using only the finest and most durable luxury materials, such as stainless steel, heavy grain leather and anodized aluminium, delivering the perfect balance of aesthetics, strength, comfort and of course, sound. According to WIRED, “There is no better wireless headphone.”

Spark44 will work closely with Master & Dynamic’s in-house team to help support some key brand initiatives as it expands globally. The Spark44 offices in primary European and Asian markets will play a role in helping to deliver local strategies and programs to support brand growth. The business will be managed out of Spark44´s New York office.

Spark44 has also been appointed by Tetley to relaunch the Tetley tea brands. 

Graeme Karavis (managing director UK & Ireland TATA Global Beverages) confirmed the new approach: “There’s a lot of love out there for the Tetley Tea Folk but the time has come to move on, and we must now find a way to re-connect with our audience, whilst highlighting the quality of our product. The intention is to consolidate our broad product range under one core creative idea.“ 

Graeme went on to say: “We wanted an agency that would quickly understand our customers, our business and our brief. We wanted amazing ideas that would wake up the tea drinking sector and recruit the next generation of tea drinkers to Tetley. And we wanted to channel as much of our budget as possible into the work and the media. Spark44 has delivered on every count.”

Dudley Desborough, Spark44´s London MD said: “We’re thrilled to be working on yet another iconic British brand. We’ve worked closely with Tetley to come up with a powerful idea that will work hard in every channel for every Tetley product. We’re confident that it will elevate the Tetley brand, and deliver the results it deserves”.

Spark44 has pioneered a new type of agency with the joint venture model approach. This way of working delivers higher alignment on objectives, drives the effectiveness of communications globally, and comes with an unmatched cost leadership position. Spark44 operates 20 offices around the world with a team of hundreds that delivers award winning work across all communications channels. 

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Spark44, Mon, 04 Feb 2019 17:54:17 GMT