Following the launch of 'Little can be huge'
earlier in August, Spark has come out with the first of many stories
extending moments from its launch ad via Colenso BBDO.
Colenso CCO, Levi Slavin, says it's a story about how a
little thought, a little online research, and a little effort can make
all the difference in the world.VIEW THE SPOT
The film tells the story of a single mum and her 10-year-old boy in the
weeks leading up to Father's Day. Mum does her best not to show it, but
we can tell that this is a particularly difficult time of year.
Sarah Williams, head of brand at Spark: "We love this story. 'Little
can be huge' is a powerful, and universal truth, and we couldn't wait to
start to use it to tell some genuine, emotional, kiwi stories."
Family' features Atticus Iti and Reina Webster-Iti, the mum and son
from the 'Little can be huge' spot. The pair are a real mother and son
(although off-screen, Atticus' dad is most definitely part of the
The story plays out against
'Imagining My Man' - a song from rising kiwi star Aldous Harding, and
will run on TV, cinema and online for two weeks around around Father's
Clive Ormerod, General Manager Customer and Marketing
Sarah Williams, Head of Brand, Communications and Experience
Hannah Watson, Brand and Communications Manager
Agency: Colenso BBDO
Production company: FINCH
Sound: Franklin Road