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'Spanglish' Causes Christmas Confusion in USPS Campaign

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Created by Casnova//McCann the campaign demonstrates that navigating two languages has its challenges

'Spanglish' Causes Christmas Confusion in USPS Campaign
The United States Postal Service delivers more online purchases to homes than anyone else in the country. 'Spanglish', created by Casanova//McCann shows how this comes to play, even for last-minute holiday needs.

When a mother misinterpret's her son's Spanglish phrase "trumpo", it becomes clear that she's going to need some swift delivery to rectify her mistake in time for Christmas.

The voice-over translates from Spanish as: "Because for you it’s more than a package, it’s what brings two worlds together."

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Creative Agency

CEO: Ingrid Smart

Creative Agency: Casanova//McCann

Director of Film Production: Humberto Rodriguez

Director of Strategy: Will Pierce (VP)

Management Supervisor: Melissa Tapia

President: Ingrid Smart

Senior Account Executive: Jose Molina

Senior Copywriter: Marta Matias

Senior Producer, Film: Rosa Matos

Senior Strategist: Justine Santos

Associate Creative Director: Ricardo Rivera

Genres: Dialogue, People, Storytelling, Comedy

Categories: Business Services, Mailing

McCann North America, Tue, 14 Nov 2017 10:58:23 GMT