'Spanglish' Causes Christmas Confusion in USPS Campaign
Created by Casnova//McCann the campaign demonstrates that navigating two languages has its challenges
The United States Postal Service delivers more online purchases to homes than anyone else in the country. 'Spanglish', created by Casanova//McCann shows how this comes to play, even for last-minute holiday needs.
When a mother misinterpret's her son's Spanglish phrase "trumpo", it becomes clear that she's going to need some swift delivery to rectify her mistake in time for Christmas.
The voice-over translates from Spanish as: "Because for you it’s more than a package, it’s what brings two worlds together."
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CEO: Ingrid Smart
Creative Agency: Casanova//McCann
Director of Film Production: Humberto Rodriguez
Director of Strategy: Will Pierce (VP)
Management Supervisor: Melissa Tapia
President: Ingrid Smart
Senior Account Executive: Jose Molina
Senior Copywriter: Marta Matias
Senior Producer, Film: Rosa Matos
Senior Strategist: Justine Santos
Associate Creative Director: Ricardo Rivera
Genres: Comedy, People, Storytelling, Dialogue
Categories: Mailing, Business ServicesMcCann North America, Tue, 14 Nov 2017 10:58:23 GMT