Guilty’s Tony Rogers directed the campaign that debuted in Channel Nine’s coverage of the 2012 Olympic opening ceremony
On Saturday 28th July, iSelect launched the next instalment of their Mr iSelect campaign. The 6 TVCs premiered in Channel Nine’s coverage of the 2012 London Olympic Games opening ceremony.
AJF Partnership Melbourne created the 30” and 15” TVCs titled ‘Bandwagon’, ‘Cool Kids’ and ‘Chips’.
The first spot, ‘Bandwagon’, sees Mr iSelect proudly proclaiming to buck the Games bandwagon despite gallantly trying his hand at a range of sports including ribbon twirling, javelin throwing and pole vaulting.
In a scene of geek versus uber-geek, ‘Cool Kids’ uncovers a little known fact that for some Australians it’s cheaper to have health insurance than to not. Finally, ‘Chips’ sees Mr iSelect explain to Josh, his trusty apprentice how iSelect helps people find a better deal on their health insurance.
Tony Rogers from Guilty directed the campaign.
View the spots:
Creative Director: Josh Stephens
Art Director: George Freckleton
Copywriter: Brent Liebenberg
Director: Tony Rogers, Guilty
Producer: Jason Byrne
Agency Producer: Nik Round
Post Production: Method
Account Director: Kate Silver
Account Manager: Clare Burrow
iSelect Marketing: Nick Riley, Charlyn Dimasi, Lauren Brown