Clemenger Brisbane have launched a new online campaign for the well-loved spiced ham, the first Aussie ads for decades.

Although still popular with loyal fans, the cans were sitting in too many cupboards and not being eaten regularly. And when it was being eaten, it was served cold on a sandwich.

Jaynee Dykes, Senior Brand Manager, SPAM Brand International said, “The brief was simple. Sell the sizzle. Spread the word about the sizzle that makes your mouth water. Encourage people to cook the SPAM in their cupboard, and then of course, buy another one.”

“The team did a great job translating the global, ‘Sizzle Pork And Mmm’ platform into Australian BBQ culture to show people a new way to enjoy this versatile meat in a can.”

Cristian Staal, Creative Director of Clemenger Brisbane, said, “Australians clearly love to BBQ, but we can get overly passionate and a bit over-the-top about it. We realised that SPAM fans feel the same way about their beloved brand. That’s where our guy with his perfectly-grilled pinstripe suit comes in.

“And I have to say, SPAM Classic makes a regular appearance on our BBQ now. I’m a convert.”

The SPAM Man series of digital spots was directed by Frazer Bailey with post by Empire and media by OMD Brisbane.

It’s being rolled out over 2018 with a new facebook and website presence for the brand and new sizzling recipe ideas.