SPAM Returns to Aussie Advertising in Three Weird Films
The odd spots for the classic spiced ham were created by Clemenger Brisbane and directed by Frazer Bailey
Clemenger Brisbane have launched a new online campaign for the well-loved spiced ham, the first Aussie ads for decades.
Although still popular with loyal fans, the cans were sitting in too many cupboards and not being eaten regularly. And when it was being eaten, it was served cold on a sandwich.
Jaynee Dykes, Senior Brand Manager, SPAM Brand International said, “The brief was simple. Sell the sizzle. Spread the word about the sizzle that makes your mouth water. Encourage people to cook the SPAM in their cupboard, and then of course, buy another one.”
“The team did a great job translating the global, ‘Sizzle Pork And Mmm’ platform into Australian BBQ culture to show people a new way to enjoy this versatile meat in a can.”
Cristian Staal, Creative Director of Clemenger Brisbane, said, “Australians clearly love to BBQ, but we can get overly passionate and a bit over-the-top about it. We realised that SPAM fans feel the same way about their beloved brand. That’s where our guy with his perfectly-grilled pinstripe suit comes in.
“And I have to say, SPAM Classic makes a regular appearance on our BBQ now. I’m a convert.”
The SPAM Man series of digital spots was directed by Frazer Bailey with post by Empire and media by OMD Brisbane.
It’s being rolled out over 2018 with a new facebook and website presence for the brand and new sizzling recipe ideas.
view more - Creative
Advertiser: Hormel Foods International Corporation
Post Production / VFX
Post Production Company: Empire Post
Creative Agency: Clemenger Brisbane, BBDO Minneapolis
Managing Director: Rob Hudson
Account Management: Kelsey Seeger, Fraser Coss and Vanessa West, Megan Siewert, Olivia Sherlock, Alison Siviter
Head of TV / Production: Robyn Dodd
Media Agency: OMD Brisbane
Account Director: Todd Gordon
Business Director: Nathan Fraser
Production Company: Play
Director: Frazer Bailey
DOP: Daniel Ardilley
Producer: Justin Lyons
Composer: Mark McDuff
Editor: Digby Hogan
Genres: Comedy, People, Dialogue
Categories: Food, Fresh fruit and vegetablesClemenger BBDO Sydney, Tue, 06 Mar 2018 15:13:21 GMT