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Spacejunk Is Driving Force Behind Nationwide Promo

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Nationwide Financial gets sleek Lamborghini-themed spot

Spacejunk Is Driving Force Behind Nationwide Promo

 

Production and design company Spacejunk revved its creative engine to create an original, high-energy promo for Nationwide Financial. The project harnessed the power of a Lamborghini as the metaphor for Nationwide’s Investment Solutions Builder (ISB). The video was delivered to Nationwide’s investor relations specialists via Uvideo: A proprietary print mailer with imbedded LCD video player developed and designed by direct marketing solutions company Uviaus.
 
For the Spacejunk creative team, the goal was to produce a piece that delivered a message about ISB’s power, responsiveness and functionality while eschewing traditional approaches to corporate financial advertising. 
 
"Using a metaphor for the financial software allowed us to do something that was informative but visually stunning at the same time. It was a no brainer," commented Creative Director, Mike Beaumont. 
 
The Lamborghini - not computers and software – became the ultimate centrepiece for the project, which combined a live action shoot of the car, motion graphic design and 3D animation all directed and produced by Spacejunk. 
 

 

 
CLIENT: Nationwide Financial
 
Concept & Execution: Spacejunk
Creative Directors: Mike Beaumont, Jeff Boddy
Director: Mike Beaumont
DP: Wayne Sells
Producer: Andrew Schneider
Senior Motion Designer: Chris Schoenman
Motion Designers: Marco Cardenas, Dan Wineland
Designers: Ryan Zunkley, Dan Wineland
Editor: Mike Beaumont
Sound Design: Kurt Keaner, Mike Beaumont
Original Score: Scott Griffin
 

 

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Genres: Visual VFX

Categories: Investment, Finance

lbbonline.com, Thu, 02 Aug 2012 15:01:31 GMT