Spacejunk Is Driving Force Behind Nationwide Promo

Production and design company Spacejunk revved its creative engine to create an original, high-energy promo for Nationwide Financial. The project harnessed the power of a Lamborghini as the metaphor for Nationwide’s Investment Solutions Builder (ISB). The video was delivered to Nationwide’s investor relations specialists via Uvideo: A proprietary print mailer with imbedded LCD video player developed and designed by direct marketing solutions company Uviaus.

 

For the Spacejunk creative team, the goal was to produce a piece that delivered a message about ISB’s power, responsiveness and functionality while eschewing traditional approaches to corporate financial advertising. 

 

"Using a metaphor for the financial software allowed us to do something that was informative but visually stunning at the same time. It was a no brainer," commented Creative Director, Mike Beaumont. 

 

The Lamborghini - not computers and software – became the ultimate centrepiece for the project, which combined a live action shoot of the car, motion graphic design and 3D animation all directed and produced by Spacejunk. 

 

 

CLIENT: Nationwide Financial

 

Concept & Execution: Spacejunk

Creative Directors: Mike Beaumont, Jeff Boddy

Director: Mike Beaumont

DP: Wayne Sells

Producer: Andrew Schneider

Senior Motion Designer: Chris Schoenman

Motion Designers: Marco Cardenas, Dan Wineland

Designers: Ryan Zunkley, Dan Wineland

Editor: Mike Beaumont

Sound Design: Kurt Keaner, Mike Beaumont

Original Score: Scott Griffin