space150 Uses Deepfake Technology to Place Travis Scott in an Original Music Video

space150, an independent agency with offices in Minneapolis, Los Angeles and New York, used AI to create a new track featuring all the elements of a signature Travis Scott song - except Travis himself.

The agency creative-directed an augmented reality program to make music with the unmistakable sound and feel of Travis Scott. This harmony of human and AI is called 'Travis Bott'. 

While the agency didn't do this for any specific client, executive creative director Ned Lampert says 'Travis Bott' is an example of the next-level work they do for clients including Nike and Activision, but they specifically "wanted to show that the possibilities with AI are limitless when combined with human direction."