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Space Launches Integrated Campaign for Nature Valley’s Gone Wild Festival with Bear Grylls

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Nature Valley and Bear Grylls encourage audiences to break routine, seek adventure and go wild

Space Launches Integrated Campaign for Nature Valley’s Gone Wild Festival with Bear Grylls

The UK’s number one cereal bar brand Nature Valley utilised an integrated campaign to promote its title sponsor status at the new Gone Wild festival with Bear Grylls this summer.

The activity, which was conceived and executed by creative agency Space, reinforces Nature Valley’s wider #GetOutMore initiative, which encourages audiences to break routine and seek adventure. This has been communicated via a mix of strategic communications across TV, social, digital and influencer, driven by an on-pack promotion, through which customers could win tickets to Gone Wild.

In partnership with Bear Grylls Survival Academy, the Camp Nature Valley activation, held at Powderham Castle, had over 4000 attendees through the weekend. Alongside, we sampled over 28,000 Nature Valley Bars across the entire festival (a mix of Crunchy, Protein & Sweet and Salty).

With the help of Britain’s favourite adventurer, Nature Valley took a massive leap forward within their ‘#GetOutMore’ mission statement, bringing together thousands of outdoor-loving families for a world-class weekend of activities, music and unreal snacks.

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Genres: Music performance, People

Categories: Food, Sweet

Space, Wed, 22 Sep 2021 10:06:19 GMT