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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Space Delivers OOH Takeover at Wimbledon and Southfields Station to Celebrate Wimbledon 2021 Championships

09/09/2021
Advertising Agency
London, UK
46
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'It's a Wimbledon Thing' welcomes fans to tennis' greatest competition

The Championships is a time when people celebrate their love, passion and fandom like no other, because it really is a tournament like no other. For one fortnight a year, Wimbledon-mania is a feeling that sweeps through the nation and captures audiences worldwide. It’s a feeling that brings out all the quirks and eccentricities. It’s a feeling that allows fans to proudly celebrate all things ‘Wimbledon’ in their own ways - from the more traditional to the truly extraordinary.

In order to celebrate the return of one of the most iconic sporting events in history after two years away due to the pandemic, the first time a Championship has been cancelled since the Second World War, Space have developed a full OOH takeover across the SW19 area. The creative hijack comprises of three executions, running simultaneously throughout the two weeks, the fantastically crafted "It's a Wimbledon Thing", "It's never having too many" and "A stage like no other" prints found at Wimbledon and Southfields stations respectfully, encourages fans to get involved with the campaign and share their amplifying excitement that comes so naturally with this beloved tournament. 



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