Once, the smash-hit Broadway sensation and winner of eight Tony® Awards including Best New Musical, will see its partnership with Murphy’s Irish Stout brought to life by Space.
The agency will celebrate Murphy’s pride in being the ‘Official pint of Once’ with joint branding at the Phoenix Theatre for the press launch on Tuesday 9th April, and at Waxy O’Connor’s - London's biggest and best Irish bar in the heart of the West End – for the after show party. All invited guests will also receive a voucher to enjoy a free pint of Murphy’s at the show.
Murphy’s, part of the HEINEKEN portfolio, will be available for audience members from the on stage bar during the half time interval for the duration of the run.
Commenting on the tie-up, Sean Kelly, Group Account Director, Space, said: “As Once the musical is set in a Dublin pub, Murphy’s represents the perfect partner. It’s a wonderful way of providing an authentic taste of Ireland for audience members every night and is truly a marriage made in heaven.”
Karen Crowley, Senior Brand Manager, Murphy’s said: “Space have done a great job of delivering stand-out creative below the line ideas since they first started supporting us across a range of HEINEKEN-owned cider and beer brands four years ago. This initiative is a perfect fit, and Space have delivered branding which celebrates Murphy’s partnership with Once in a subtle and authentic way”.
Once the Musical, based on the much-loved Oscar-winning film, is an extraordinary, original and irresistibly joyous celebration of love, friendship and music. It is showing at the Phoenix Theatre, London http://www.oncemusical.co.uk/.