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Southern Comfort Get Comfortable With Their Re-Imagined Website

Creative 0 Add to collection

Wieden & Kennedy New York re-design Southern Comforts website and create contest

Southern Comfort Get Comfortable With Their Re-Imagined Website

Introducing the new, re-imagined SouthernComfort.com, a platform for our drinkers to show us, and the world, how they like to drink their Southern Comfort. It’s an open source website, where anyone with a computer, tablet or smartphone can create a drink and share it with their friends, just the way they like it. 

Drinkers go to the site to make their own drinks, get recipes from other drinkers, and even learn about Southern Comfort’s history. Drinks are customized from start to finish. Pick a container (options are plenty, including a trophy, a highball, a champagne flute, or even a take-out box. And many more). Then fill it up with your chosen ingredients – a mouthful of Southern Comfort, a splash of lime juice, cherry cola, etc. – add a garnish, name your drink, and share. Your custom drink recipe will then live forever on the site for everyone to enjoy. 




In every nook and cranny of the site the spirit of Whatever’s Comfortable is present. Even the 404 page shares the tonality of the brand.

As the Whatever’s Comfortable campaign continues, the open source spirit will influence other pieces of the campaign. For example, drinks featured in any upcoming TV spots might be pulled from the site. 

SouthernComfort.com is a platform meant to engage our drinkers for the long-haul. It’s structure and premise allows for future activations and promotions meant to continue to engage our drinkers with the brand. We plan to have a lot of fun with it.  

To help introduce our new website to the world, we invite you to Go Drink Yourself. Make a delicious drink recipe of your own on SouthernComfort.com, enter it into the Go Drink Yourself contest, and then share it with everyone you know to get as many MMM’s as possible. Winners will be chosen from the best of the best drinks. And winners win a hand-crafted, one-of-a-kind mug featuring their face. 10 lucky Southern Comfort drinkers will win a mug. The Contest launches on 4/2, closes for entries on 5/7. Winners will be notified 5/21.

Wieden+Kennedy New York, Southern Comfort's agency of record, is responsible for creating this work.



Credits for contest


 

PRODUCTION COMPANY

Mug Production Company

MRN Media Inc.

Artists

Mark Newell, Penko Platikanov, Rehndell Masi

Ceramic Studio

Brickhouse Ceramic Art Center

 

W+K NEW YORK

Executive Creative Directors

Mark Fitzloff, Colleen DeCourcy, Susan Hoffman, Ian Reichenthal, Scott Vitrone

Creative Directors

Jimm Lasser, Caleb Jensen

Interactive Creative Director

Erik Norin

Copywriter

Laddie Peterson

Art Director

Jeff Dryer

Creative Technologist

Catherine McCurry

Developer

Alex Kaminsky

Designer

Chris Kelsch, Ben Clark

Creative Tech Lead

Alex Kaminsky

Senior Interactive Producer

Victoria Krueger

Account Team

Katie Hoak, Molly Friedman, Toby Hussey

Digital Strategist

Marshall Ball

Brand Strategist

Ben Alter

Director of Interactive Production

Brandon Kaplan

Head of Content Production

Lora Schulson

UX Lead

Kate Bauer

Art Buying

Sara Gold, Michelle Chant

Business Affairs

Adam Caviezel, Quentin Perry

Project Management

Yann Samuels, Sunjoo Ryou

Photographer

Chris McClelland

 

DEVELOPMENT PARTNER

Design & Development Partner Company

Legwork Studio

Creative Director

Dave Soderberg

Lead Developer

Andy McIntosh

Developers

Drew Dahlman

 


Credits for Website

W+K NEW YORK

Executive Creative Directors

Mark Fitzloff, Colleen DeCourcy, Susan Hoffman

Creative Directors

Jimm Lasser, Caleb Jensen

Interactive Creative Director

Erik Norin

Copywriter

Carl Jannerfeldt

Art Director

Trevor Gilley

Developer

Colin Nelson

Designer

Stephanie Laemoa, Joe Paganucci, Darren Philip, Nate Coonrod

Creative Tech Lead

Alex Kaminsky

Interactive Producer

Jen Vladimirsky

Senior Interactive Producer

Victoria Krueger

Content Producer

Cody Lucas

Account Team

Molly Friedman, Katie Hoak, Toby Hussey

Digital Strategist

Marshall Ball

Brand Strategist

Ben Alter

Director of Interactive Production

Brandon Kaplan

Head of Content Production

Lora Schulson

UX Lead

Kate Bauer

Art Buying

George Qatsha, Michelle Chant

Business Affairs

Quentin Perry, Adam Caviezel

Project Management

Yann Samuels

 

 

DESIGN & DEVELOPMENT PARTNER

Design & Development Partner Company

Legwork Studio

Creative Director

Dave Soderberg

Lead Developer

Andy McIntosh

Developers

Drew Dahlman, Keith Driessen, Matt Flesher

 

PRODUCTION COMPANY

Production Company

The Mill

Director

Jeffrey Dates

Executive Producer

Will Mok

Line Producer

Colin Moneymaker

Director of Photography

Adam Carboni

Post-Production Company

The Mill

Editor

Alex Trierweller

Compositors

Tommy Smith, Tomas Wall, Jamin Clutcher, Liz Berndt, Daniel Giraldo, Emily Bloom

 

 

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Categories: Spirits, Alcoholic Beverages

lbbonline.com, Tue, 08 Apr 2014 11:42:31 GMT