Southern California Edison Hires RPA and IW Group

Southern California Edison (SCE) has hired RPA and is continuing its longstanding, 19-year relationship with IW Group. RPA and IW Group will operate as a single team to service the creative and media contract — from getting out timely energy conservation tips through innovative technology solutions and delivering big strategic and creative thinking.

RPA will take a leadership role and bring the technology and innovation knowhow, including UX/web development and marketing automation in addition to creative, media and digital customer experience. IW Group will ensure continuity, legacy knowledge and deep multicultural experience.

“We believe that SCE’s customers deserve a unified customer experience, and the RPA / IW Group partnership aims to deliver that,” said Pete Imwalle, chief growth and operations officer at RPA.

“IW Group brings years of experience on SCE’s business and RPA brings a deep bench of incredible talent across disciplines. Together, we are a force to help SCE achieve their goals and build even stronger relationships with its diverse customer base,” said Nita Song, president and chief momentum officer at IW Group.