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Soundtree Music Scores Globally Acclaimed Heineken Spot

Creative 215 Add to collection

Company teams up with RSA and Publicis London for thought-provoking campaign

Soundtree Music Scores Globally Acclaimed Heineken Spot

Two strangers are brought together for the first time - they know nothing of each other or what the experiment involves. That's the underpin of Heineken's most recent campaign which released recently to worldwide acclaim. 

As they work together, they share details of their lives, beliefs and history. But when the task is completed, will the revelation of their strongly opposed views create a deeper divide? Or will the time spent getting to know each other prove that there’s more that unites than divides us?

Luke Fabia’s score underpins the story, building gently to the final reveal. Minimal in terms of instrumentation whilst also punctuating some of those brow-raising moments as the story unfolds on screen, the music and sound allow space for the narrative as well as securing an audio anchor to the film.

video
Heineken champions constructive discussion
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Music

Composer: Luke Fabia for Soundtree Music

Music Production: Soundtree Music

Sound Design: Henning Knoepfel for Soundtree Music

Client

Advertiser: Heineken

Production Company

Director: Toby Dye

Production Company: RSA

Creative Agency

Creative Agency: Publicis London

Head of TV / Production: Colin Hickson

Genres: Music & Sound Design

Categories: Beers, Alcoholic Beverages

Soundtree, Thu, 04 May 2017 15:15:45 GMT