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Soundtree Music Hits a Sweet Spot For McVities

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Soundtree Music Hits a Sweet Spot For McVities

Grey London commissioned Soundtree Music to score the story of Rod, a crane driver observing the world below his lofty, lonely workplace.

The first in the new 'Sweeter Together" campaign created by Grey London, reflects upon the idea that life is sweeter when shared and how something as simple as sharing a humble biscuit can bring people together.

The musical score is an original piece composed by Soundtree's Luis Almau, who worked closely with the agency and Nexus directors Smith & Foulkes from the early stages of the animation process to craft the melodic narrative of the film, performed by clarinetist Ben Castle.

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Client

Advertiser: McVities

Production Company

Production Company: Nexus Studios

Executive Producer: Tracey Cooper

Director: Smith & Foulkes

Music

Music Company: Soundtree Music

Composer: Luis Almau

Creative Agency

Creative Agency: Grey London

Art Director: Thomas Worthington

Copywriter: Greg Ormrod

Producer: Marcus Eley & James Plaxton

Genres: Animation, Music performance, Music & Sound Design

Categories: Food, Sweet

Soundtree, Thu, 15 Mar 2018 13:20:53 GMT