M&C Saatchi Talk
Fri, 30 Oct 2020 15:44:13 GMT
As a third (29%) of the nation reveals they are exhausted and struggling to sleep amid the stresses of 2020, Currys PC World has teamed up with music producers, Obelisk, and a sleep expert, Hope Bastine, to create the Sound Asleep album – made with technology to help the nation sleep better. It is available to stream and download on Spotify and Apple Music from today.
Supported by research which shows that 40% of the UK population already use the sounds of technology such as smartphones, hairdryers or vacuum cleaners to help them drift off, the tracks on the album have been scientifically engineered to lull the listener to sleep. All three tracks are seven minutes long; the time it takes us to fall into the alpha sleep state, before heading into a deeper sleep after around 20 minutes.
Currys PC World’s study into the nation’s sleeping habits reveals the UK is currently being starved of a good night’s sleep. A third (29%) of Brits admit they are not getting enough sleep and feel exhausted throughout the day, and almost three quarters (71%) of the population would like to get more sleep each night. Currently, Brits are, on average, getting 6 ½ hours a night, and a fifth (18%) only 3-5 hours, when they should be getting 7 ½ - 9 ½ hours.
Recorded in a Currys PC World store in Staples Corner, London, using a combination of traditional microphones and special recording devices, the tracks are composed entirely of the operational sounds from tech found around the house; mixed together to create soothing white noise soundscapes that help our brains switch off.
The three tracks on the album, titled ‘Kitchen’, ‘Living Room’ and ‘Home Office’ correspond to the type of tech recorded to produce the soundscapes that are usually found in those rooms around the house. For example, ‘Kitchen’ features the sounds of microwaves and dishwashers, whilst ‘Living Room’ features TVs and speakers.
Hope Bastine, sleep expert, comments: “2020 has been a remarkably stressful year for everyone, and with these changes to our schedules and boundaries in our work and home lives, we have seen increasing disruption to our sleep patterns. The tracks on the album are made up of white noise, which is a calming and repetitious sound, and allows the brain to enter the alpha brain wave, a relaxing pre-sleep state. Research shows that when we play these types of sounds, we fall asleep much quicker. Ultimately, we hope that the Sound Asleep album will help to calm and relax the nation - the more relaxed you are before you go to sleep, the better your sleep quality will be, and that’s what we’re aiming for.”
The tracks on the album use Binaural and Isochronic frequencies, to create an audio illusion of a steady slower pulsation that moves the brain state from Alpha to Theta simulation, to aid deep relaxation. Additionally, repetitive rhythms of unsynchronised layered sounds have been crafted so that they slow down over time, and in term lower the resting heart rate.
Karl Sadler, founder of Obelisk music, comments: “The album we have created isn’t made up of regular music tracks that you might listen to on a radio. These are soundscapes, to help the imagination dream of relaxing spaces when we are falling asleep. The home tech has been recorded at very low frequencies, which creates a repetitious, humming abstract sound, that we hope helps people to settle down, switch off, and have a good night’s sleep.”
The data also reveals other interesting insights into how we’re sleeping. The 35-44-year-old age category are the most sleep deprived with 81% of them saying they want to sleep more each night. And in their quest to catch up on sleep, Brits admit to nodding off in strange places, including on public transport (27%), at the theatre or cinema (22%) and ‘on the floor’ (12%). One in 10 (10%) have fallen asleep on the toilet and nearly one in 10 (8%) have caught forty winks in a pub.
Corin Mills, director at Currys PC World says: “We’re aware that some of our customers use our products as background noise to help them sleep. Through partnering with our sound and sleep experts and using our appliances in-store to create the Sound Asleep album, we want to go one step further and provide our customers with a sleep-aid, whenever they need it. We hope that the nation enjoys listening to the tracks we have created, and hopefully gets a good night’s sleep in the process.”
The album has been recorded so that it can be listened to on headphones, and a range of speaker sizes from smartphones to soundbars, all available at Currys PC World.
For anyone looking to invest in the latest home tech, Curry’s PC World’s ShopLive personal shopping service can connect customers with its expert in-store colleagues via video link for advice on the best products to upgrade with. Alternatively, customers can head online or in-store to shop the fantastic range of the latest in home tech.
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Genres: Music & Sound DesignM&C Saatchi Talk, Fri, 30 Oct 2020 15:44:13 GMT