The Brazilian NGO, SOS Atlantic Forest Foundation, decided to use a special way to advertise its cause. 

 

On São Paulo’s anniversary day, while companies were congratulating the city in the usual ways, the NGO launched its new ad printed on a reused newspaper.  The title: “Reusing resources. That is our gift to the city of São Paulo”. The action was a partnership with Metro journal and the ads were delivered for free in different spots of the city.  

 

 

The was campaign created by F/Nazca Saatchi & Saatchi.

 

Credits

 

AGENCY: F/Nazca Saatchi & Saatchi

CLIENT: S.O.S Mata Atlântica

PRODUCT: Aniversário de SP

TITLE: Presente para São Paulo

NEWSPAPER: Jornal Metro

CREATIVE DIRECTOR: Fabio Fernandes | Theo Rocha

HEAD OF ART: João Linneu

COPYWRITER: Thiago Espeche

ART DIRECTION: Rodrigo Adam

GRAPHIC PRODUCTION: Jomar Farias e André Fasanella

ACCOUNT SUPERVISOR: Marcello Penna, Carmen Rodriguez e Rafael Franceschini

PLANNER: José Porto e Monica Bauer

MEDIA: Lica Bueno e Adriana Roza

CLIENT APPROVAL: Marcia Hirota e Afra Balazina