Creative in association withGear Seven Creative Channel
SOS Atlantic Forest’s Gift to São Paulo
Recycled advertisements to showcase its cause, via F/Nazca Saatchi & Saatchi


The Brazilian NGO, SOS Atlantic Forest Foundation, decided to use a special way to advertise its cause. 
On São Paulo’s anniversary day, while companies were congratulating the city in the usual ways, the NGO launched its new ad printed on a reused newspaper.  The title: “Reusing resources. That is our gift to the city of São Paulo”. The action was a partnership with Metro journal and the ads were delivered for free in different spots of the city.  
The was campaign created by F/Nazca Saatchi & Saatchi.
AGENCY: F/Nazca Saatchi & Saatchi
CLIENT: S.O.S Mata Atlântica
PRODUCT: Aniversário de SP
TITLE: Presente para São Paulo
NEWSPAPER: Jornal Metro
CREATIVE DIRECTOR: Fabio Fernandes | Theo Rocha
HEAD OF ART: João Linneu
COPYWRITER: Thiago Espeche
GRAPHIC PRODUCTION: Jomar Farias e André Fasanella
ACCOUNT SUPERVISOR: Marcello Penna, Carmen Rodriguez e Rafael Franceschini
PLANNER: José Porto e Monica Bauer
MEDIA: Lica Bueno e Adriana Roza
CLIENT APPROVAL: Marcia Hirota e Afra Balazina