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Sorbent's Creative Campaign Is Our New 'Our Favourite Down Under'

Creative 129 Add to collection

Feel-good campaign developed by Melbourne agency Thinkerbell

Sorbent's Creative Campaign Is Our New 'Our Favourite Down Under'

Australian toilet paper brand Sorbent, has today launched its latest advertising campaign 'Our Favourite Down Under' with creative agency Thinkerbell.  

Says Margie Reid, managing partner, Thinkerbell: "Sorbent is a classic Australian brand with a history of memorable advertising. Sorbent's quest for the perfect toilet experience was something we wanted to pay homage to in this latest campaign. Hopefully, we'll be reigniting plenty of latent distinctive brand cues, giving people a smile in the process."


Says Ben Couzens, chief creative tinker, Thinkerbell: "Sorbent is a feel-good brand that, well, makes your bum feel good. So, it really deserves a simple feel-good campaign to match. We've purposefully stayed close to the style of advertising that has helped make Sorbent such a household name."

You can watch some of Sorbent's classic ads here:






Says Angela Thorpe, marketing manager at Sorbent: "Thinkerbell has been a brilliant partner to work with, the team helped us to deliver Sorbent's inner magic, and we love the result. The creative delivers the brand DNA in a fresh contemporary manner which will engage and delight our consumers, as will our new thick and soft Sorbent."

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Client

Advertiser: Asaelo Care

Production Company

Production Company: The Otto Empire

Creative Agency

Creative Agency: Thinkerbell

Media Agency: OMD

Genres: In-camera effects, Comedy, People

Categories: Home, Toilet Paper

Thinkerbell, Mon, 10 Sep 2018 05:52:10 GMT