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Sophie Muller Directs Ethereal and Magnetic Alexander McQueen SS22 Collection Film

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PRETTYBIRD director takes inspiration from storm chasing

Sophie Muller Directs Ethereal and Magnetic Alexander McQueen SS22 Collection Film

‘Chasing Storms’, a stunning film directed and created by Sophie Muller in collaboration with creative director Sarah Burton, brings the Alexander McQueen Spring/Summer 2022 collection to life. Award winning director & visual artist Sophie Muller worked closely with Sarah Burton, creative director of Alexander McQueen, on the SS22 film inspired by storm chasing, which is also the theme running through the ‘London Skies’ collection . 

The Sui Generis casting of models by Jess Hallett move against the very backdrop that inspired the clothes they are wearing. They are unique but unified by the magnificence of the sky above them. 

Sarah Burton says: “I love the idea of embracing the mystery and unpredictability of the sky, the fact it is always moving, always changing. I look out over London from our studio where the views are incredible and represent our home throughout history: from St Paul’s Cathedral to the London Eye. The sky against which those familiar monuments appear may be calm and restorative at times and menacing at others. For me, the tension between the two is extremely inspiring. It also evokes the paradoxes that have always been at the heart of Alexander McQueen.”

Executive producer Juliette Larthe comments: “Sophie used hand crafting film shooting and developing techniques combined  with  state of the art technical cameras to create the revisionary films for Sarah Burton, Sophie brought long-time collaborator, film maker Ben Rivers and Cinematographer Rina Yang with her, which gave her the tools to create a singularity of vision for the collection that Sarah created for this season. Sophie captures the models, garments and skies in a series of films that embody the artistry, passion and power that Alexander McQueen has been synonymous with since inception, and that Sarah has harnessed to create a global culture with a singularity unmatched by another British creative director / designer aside from Dame Vivienne Westwood. It was wonderful to be involved and collaborate with Gainsbury & Whiting, who are unparalleled in their conceptions and executions of McQueen shows.”

Sophie Muller is an award-winning visual artist signed to the PRETTYBIRD roster, whose music videos, brand work, album covers and films of live tours have made her among the most prominent directors in the world today. During a prolific career dating back to the 1980s when she directed music videos of iconic musicians including the Eurythmics and Sade, Muller has directed more than 300 music videos with artist including Rihanna, Radiohead, Gwen Stefani, Beyoncé, Coldplay and Kylie. 

As well winning a Grammy Muller has been awarded multiple MTV and CMT awards, a Brit Award, a Music Week Award, and the MVPA Director of the Year Award. Her recent career has expanded into commercials and TV campaigns for global clients including Lexus, Mastercard, L’Oreal and Reebok. 

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A film by Sophie Muller

Commissioned by: Sarah Burton Creative Director Alexander McQueen

Chief Communication & Marketing Officer: Paolo Cigognini

Global Digital Communications Director: Calandra Caldecott

Head of Production: Judith Paternoster

Producer: Becs Rainey

Production Coordinator: Aliia Galimova

Director: Sophie Muller

Executive Producer: Juliette Larthe

Line Producer: Benji Landman

Production Coordinator: Joss George-Gilbert

Director of Photography: Rina Yang

Director of Photography: Ben Rivers

Music Director: John Gosling

Casting Director: Jess Hallett

Stylist: Camila Nickerson

Hair Stylist: Guido Palau

Makeup Artist: Lucia Pieroni

Makeup Assistant: Shelley

Nail Artist: Ama Quashie

Nail Assistant: Emma Thorne

Nail Assistant: Aliyah Johnson

1st AD: Clara Paris

Steadicam: Junior Agyeman

AR Steadicam: Josh Brooks

Steadicam: Beau Pritchard-James

Focus Puller: Kate Molins

Focus Puller: Barney Batchelor

Focus Puller: Cat Scarpellini

Steadicam Focus Puller: Jason Dulley

Steadicam Grip: Osian Kingston

Steadicam Grip: Vis Sopjani

Camera Operator: Barney Piercy

Clapper Loader: Sabina Claici

Clapper Loader: Charlotte Croft

Clapper Loader: Kairo Jones

Camera Trainee: Louise Tse

2nd AD: Chris Riley

Runner: Tyler Moore

Runner: Mel Wanjala

Runner: Zoe Bradley

DIT: Luke McCarthy

DIT: Anton Bastuber

DIT Assistant: Camille Marchand

Video Playback: Cosmin Nistor

Video Playback: Simon Smith

Video Playback: Alan Andrade

Timelapse: Micci Bamford

Gaffer: Paul Sallent

Electrician: Simon Beach

Electrician: Luca Rizzardi

Editor: Sophie Muller & Andrew Morrow


Show Production Company: Gainsbury & Whiting

Show Creative Consultant : Samantha Gainsbury

Show Executive Producer: Anna Whiting

Show Head of Production: Dee Patel

Show Senior Line Producer: Lucy Hunt

Show Unit

Showspace Lighting Designer: Manolo

Gaffer: Freddie Bonfanti

Genres: People

Categories: Designer, Clothing and Fashion

PRETTYBIRD UK, Thu, 17 Feb 2022 16:28:01 GMT